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#156: Pump Up Your Website Visibility

Posted By Mark Haas CMC FIMC, Monday, October 19, 2009
I don't rely on my website for most of my business but I'd like to know that I am as visible as possible, especially with my speaking business starting. How can I get more visibility at a reasonable cost?

Search engine optimization is a real skill and needs to address factors such as site design, frequency of updated content, appropriate keyword meta tags (although their power is much less than it once was), site and page titles, anchor text, keywords, links and reciprocal links, site structure, image tags, etc. Each search engine has its own protocol for indexing and ranking sites. The point is that getting your website to do for your business what you want it to does require some effort.

Think twice about your perspective as a management consultant (i.e., that you are resourceful and a quick learner) and any inclination to "do it yourself" in website optimization. Find a competent site optimization expert and work with them to come up with a strategy to target your desired markets (e.g., speaking in your case).

Tip: At a minimum, you do not have to pay a company to submit your website URL to "thousands" of search engines. Most traffic goes through the "big three" search engines so, if your site is indexed by these, you are in pretty good shape. Use these links to submit your site: Google, Yahoo, and Bing.

© 2009 Institute of Management Consultants USA

Tags:  innovation  marketing  website 

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Mary Adams CMC says...
Posted Tuesday, October 20, 2009
Web 2.0 gives you many alternatives to do search engine optimization yourself and build a strong website. This is by building a combination website/blog in WordPress or similar platform.

Make sure that your posts use your target keywords. Reach out to other folks in your field. Start conversations. Consider Tweeting using your same keywords. Your content will give you credibility and visibility--exactly what the search engines look for. I was amazed once I started using this strategy that my name came up the next day in Google Alerts--something that never happened with my 1.0 website.

I gave a workshop on this strategy to IMC New England recently. Here's a link to the slides and handouts:
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