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#178: 30-Second MBA

Posted By Mark Haas CMC FIMC, Wednesday, November 18, 2009
It seems like there are a lot of "professional thoughtleaders" in the management and consulting literature. Whatever happened to the voice of the masses of managers and consultants with insights and a perspective other than one developed by the "professional management pundit?"

It does seem like management and business media are dominated by the same authors and too often focus on retreads of conventional wisdom. In some management journals, articles once written by managers are now written by their consultants. Sometimes this can provide insights but, just as often, leaves out the perspectives of people actually working in the field.

Management consultants should consider spending time away from Harvard Business Review, Sloan Management Review or California Management Review, etc. They are fine for case studies and research based articles, but only provide occasional insights from out of the media mainstream. Trade publications and others like Business Week's Business Exchange provide a middle ground between professional thoughtleaders and the wild west of the blogosphere.

Tip: Just as good business books could probably be written in 30 pages, good insights can be expressed in 30 seconds. I consider a good infusion of different perspectives can be found in Fast Company's 30 second MBA. It provides short (30-second) video vignettes, one per day, around specific topics such as sustainability, presentations, innovation, talent management and decision making. This is not complex case studies or research, just the core of people's perspective.

© 2009 Institute of Management Consultants USA

Tags:  innovation  intellectual property  knowledge assets  learning  professional development 

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