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#203: Sending Out Your Own Tips

Posted By Mark Haas CMC FIMC, Wednesday, December 23, 2009
You wrote about providing too much information to clients. What about providing them a regular tip like you do?

Obviously we think tips are useful to consultants. We have subscribers in more than 100 countries and sometimes get substantial inquiries as well as questions that start two-way conversations. The first challenge is to identify who your audience is, which is a function of what you want the tip to do for you. Support current clients? Publicize your expertise? Saturate a market or two with your name? Build up a body of content for a book? Satisfy your need to blog about your ideas? Be clear about what you want before you launch into writing. Daily Tips for Consultants is meant to support excellence and ethics in management consulting (our mission) and is targeted at all levels of experience, discipline and industry. This is why tips vary in their sophistication, directness and applicability for your tastes.

Write some tips to run by a few trusted colleagues for format, content, style and impact (tell them what you want the tips to do for you).Pick a frequency that works for you and your target. Daily tips can be a lot to both read and write, so try weekly or monthly. Consider labeling it with your name, e.g., Rita's Weekly Marketing Tips, or Jim's Daily Board Governance Tips.

Tip: Make sure you have included a mechanism for people to respond to you - at least an email if not a phone number (if you want a response). And remember to post links to your tips everywhere – your website, on a second business card, on your collateral and in your email signature line. Make it easy for people to subscribe and to unsubscribe.

© 2009 Institute of Management Consultants USA

Tags:  advice  brand  education  intellectual property  knowledge assets  sales  writing  your consulting practice 

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