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#273: Consulting for a Green World

Posted By Mark Haas CMC FIMC, Wednesday, March 31, 2010
Updated: Wednesday, March 31, 2010
Green business is growing, with political and technological advances creating a demand for green products, green regulation and green management. How can I get up to speed on my opportunities in this space?

The most interesting aspect of the greening of business is that, regardless of your particular industry or discipline, you can participate in making your client more sustainable and, ultimately, profitable.

This is not the place to go into green market trends but here are two tips for where to look in your own space for green opportunities

First, what services do you provide that directly affect green products? If you consult on telecommuting, then the potential to reduce transportation costs fuel for commuters creates a good market for your services. If you advise governments on land use planning, then businesses will be interested in your skills to reduce facility energy and water use costs.

Second, what industries are most at risk for climate change impacts? KPMG recently identified industries that are most at risk of climate change impacts and poorly prepared. These include transportation, tourism, aviation, health care, finance, and oil and gas If you work in these industries, how could you reduce risk or improve preparedness?

Tip: An increasing number of firms are providing sustainability training and services that consultants can take advantage of. For example provides consultants with partnering opportunities to enter the green consulting space with your own clients or into new markets.

© 2010 Institute of Management Consultants USA

Tags:  client development  customer understanding  marketing  trends  your consulting practice 

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