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Between 2005 and 2011, IMC published Daily Tips every weekday on consulting ethics, marketing, service delivery and practice management. You may search more than 800 tips on this website using keywords in "Search all posts" or clicking on a tag in the Top Tags list to return all tips with that specific tag. Comment on individual tips (members and registered guests) or use the Contact Us form above to contact Mark Haas CMC, FIMC, Daily Tips author/editor. Daily Tips are being compiled into several volumes and will be available through IMC USA and Mark Haas.

 

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#668: Offset the Economy's Decline at Confab 2011

Posted By Mark Haas CMC FIMC, Wednesday, October 5, 2011
Updated: Wednesday, October 5, 2011
This economy worries me. Usually an economic decline provides opportunity for consultants. This time, however, clients are pulling back on most fronts. How can I best use this time to strengthen my skills and business pipeline?

Consultants can always use more time, skills and clients. Our income grows as we use time well, specifically by more efficient marketing, service delivery and practice management. Business moves fast, so consultants who don't constantly learn new skills quickly fall behind in their ability to provide high value to clients. Finally, although we nurture long term relationships, we are always interested in finding new clients who could benefit from our expertise.

Anyone can sit at home and read a business magazine or book but the most effective way to strengthen our practices is to engage with other experienced consultants. We learn more from hearing about emerging markets, new technologies and new client service approaches. Conferences provide a perfect crucible for us to get out of our safe zones, ward off consulting obsolescence, build a national network, and fill our business pipeline. We can't do that from a book or talking to our long term colleagues.

The best conference by consultants and for consultants is Confab 2011, an intense 2 1/2-day conference (October 22-24, 2011) that builds your value and access to clients. Now in its 34th year, Confab is being held at the newly renovated Atlantis Casino Resort Spa in Reno, NV. This conference is well known for its unique sense of sharing, where your new colleagues make introductions, sessions bring new marketable skills and your practice expands.

Tip: We can stay home and hope the economy turns around in our favor or take charge and invest in a known business builder. For less than a single day's consulting fees, Confab is a profitable investment to launch, expand or refine your business. Hear what successful consultants who attend year after year say about its value.

© 2011 Institute of Management Consultants USA

Tags:  conference  consulting colleagues  consulting skills  consulting tools  innovation  marketing  networks  practice management  professional development  referrals  teaming  trends  your consulting practice 

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#645: The Rising Value of Consulting Conferences

Posted By Mark Haas CMC FIMC, Friday, September 2, 2011
Updated: Friday, September 2, 2011
Having been to a few consulting conferences over the years, I was never a big fan. However, The Consulting Summit and Confab have gotten good reaction lately. Is there any reason to take a few days to go to these and what will I get out of them?

There are different conferences for different people and needs. The Consulting Summit, run by Kennedy Information's Consulting Magazine, is a one-day event focused generally on macro issues of the business and consulting market. The next one is being held in New York City on November 9, 2011. If you manage a larger firm, the people you can network with and the topics covered are appropriate for you. The Summit has been a great place to catch up with leaders of large firms and renew relationships.

Confab, run by IMC USA as its annual conference, is a 2-3 day event focused on client service, marketing and practice management issues. This year's conference will be held in Reno, NV on October 22-24, 2011. If you run a mid-sized or smaller firm and your focus is on new concepts in consulting practice, enhanced marketing and improving point of delivery skills, then Confab is for you. With the changes in client use of consultants, Confab is a great way to jump start new lines of business, to meet other executive level consultants from whom you can learn about new markets and new consulting techniques...

Tip: Some consultants consider conferences are beneath them. However, when markets change like they have in the past two years, don't let pride get in the way of learning why some of your business is about to decline or where some traditional consulting practices are falling out of favor. Consultants who attend conferences are those who can see changes in the marketplace and are always developing new services and meeting people with whom they can develop new business. These are the people you want to spend time with to invigorate your consulting practice

© 2011 Institute of Management Consultants USA

Tags:  conference  learning  market research  networks  planning  practice management  product development  professional development  referrals  trends 

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#569: Take the Opportunity to Chair at a Conference

Posted By Mark Haas CMC FIMC, Thursday, May 19, 2011
Updated: Thursday, May 19, 2011
I was asked to serve as a chair at a conference. Even though I know this will give me exposure and help me develop skills I might not get elsewhere, it is a commitment of time. Is this a worthwhile activity?

Absolutely. Conferences are one of several ways to prove to your colleagues and clients that you are a professional consultant. Like most industries or professional disciplines, consulting moves fast enough that you (and clients) can quickly tell who is keeping up with the latest developments and who isn't.

Thinking that conferences aren't useful because they "take time away" from delivering services or developing new business is like assuming the same thing about sleeping. Conferences are a place to pick up best practices, meet other consultants, test new ideas and develop business. They are an efficent way to do all four of these necessary activities.

Take the opportunity to participate in conference planning and operations. It provides incredible visibility and access to other professionals. Demonstratef competence helping to run a conference positions you as a trusted and capable consultant that others think of when it is time to pick business partners because they have seen you in action. This is not just for consultants "starting out" but is also valuable for senior consultants. Make sure, though, that you actively manage and maintain those relations after the conference.

Tip: IMC USA's annual conference Confab is one of the best conferences for visibility. For over 30 years, Confab has been the largest conference for consultants and by consultants in the US, and a continuing source of business for professional consultants who stay involved. There are still opportunities to be a part of the conference team.

© 2011 Institute of Management Consultants USA

Tags:  conference  consulting colleagues  consulting skills  education  goodwill  learning  networks  professional development  reputation  speaking 

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