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C2M Live! Published Articles - Your Lead- Generation Machine!
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Do you currently write and publish articles, or plan to? If so, this session will provide you with effective techniques for leveraging your published articles so they produce qualified leads, new clients and projects ... and more money!

When: Tuesday, March 20th 2018
2:00 - 3:00 P.M. ET
Where: United States
Contact: Greg Brooks

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March 2018

Join us for a 1 hour webinar and discussion:

Published Articles - Your Lead- Generation Machine!

Presented by: Ken Lizotte CMC

Tuesday, March 20, 2018
2:00 pm (Eastern) 


Do you currently write and publish articles, or plan to? If so, this session will provide you with effective techniques for leveraging your published articles so they produce qualified leads, new clients and projects ... and more money!

Alan Weiss FIMC once coined the phrase, “Make them come to you!” By taking action AFTER an article is published, you can bring Alan’s catch phrase to life by driving new clients to seek you out rather than the other way around. You’ll be building a veritable “lead-generation machine” that elevates your firm to thoughtleader status including the many rewards that come with it.

Topics include:

  • Why simply publishing a great article isn’t enough
  • 5 follow-up actions even seasoned article authors frequently forget
  • A lead-attraction system superior to CRM, Sales Automation and LinkedIn
  • How published articles can build content for your next book
  • Repurposing articles so they can be re-published again and again
  • How to land a column or blog at a high-visibility publication

By this session’s end, you’ll have acquired immediately actionable steps and tools for transforming your published articles into a system that generates qualified leads and increased revenue, not only soon after an article’s publication but for many years afterward as well.


Our Presenter

Ken Lizotte CMC is Chief Imaginative Officer (CIO) and founder of Emerson Consulting Group Inc., a consulting firm that transforms solo management consultants and management consulting firms into “thoughtleaders.”

A “thoughtleader” in his own right, Ken has been interviewed by The Wall Street Journal, Fortune Magazine, Newsweek, Financial Times, Investors’ Business Daily, National Public Radio, CBS-TV and Writer’s Digest Magazine, and many more. Author of seven books, his latest are The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill) and The Speaker’s Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs, with a foreword by Alan Weiss PhD (Maven House Press)


C2M Live!

Our monthly events provide community, learning, mentoring and thoughtful conversation – and nurture relationships that lead to collaboration and business growth.

They are not presentations in the traditional sense. – they are conversations and facilitated discussions with participants sharing their knowledge and experience.  There is no “expert” opining – it is a peer-to-peer experience. 

Our key goals are:

  • Create a community of peers, unencumbered by geography
  • Discuss:
  • issues that affect the economy and commerce
  • things that our clients worry about
  • strategic issues
  • macro business issues that need clarity
  • methods for businesses to be more competitive
  • Grow the competence of the participating consultants through the information and insights gained during the sessions.

We use technology that allows 100 individuals to participate “on screen” – or you may participate by telephone.

Sessions begin at 2 pm East Coast Time - we encourage attendees to login 30 minutes EARLY to get to connect to their peers.  This provides attendees the opportunity to get to know each other and, as stated earlier, to engender the community of peers spirit IMC is committed to promoting.

We looking to having join you us in the conversation and ask you forward suggestions for future topics to Juan A. Negroni.


IMC USA is the professional association and certifying body dedicated
to individuals consulting to management. Our mission is to promote excellence
and ethics in management consulting through certification,
education, and professional resources.

Join our team of top-notch presenters!



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