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IMC SD: Building BRAND YOU: HOW to Attract Clients That Value Your Brilliance by David Lecours
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When: Wednesday, July 21, 2010
Tickets available after June 17th
Where: Courtyard Marriott
8651 Spectrum Center Blvd.
San Diego, California  92065

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Building BRAND YOU: HOW to Attract Clients That Value Your Brilliance

How do you consistently attract and retain clients that value your brilliance? By building Brand You. Most us think of a brand as a product (Apple) or a service (FedEx), but savvy consultants think of themselves as a brand.
An authentic personal brand is the epicenter from which all marketing activity should reverberate. The benefit of establishing your personal brand is a steady flow of exciting and meaningful projects.
   1) How to Identify Your Core Genius (your unique contribution to the world) 
   2) Developing Your Brand Positioning (why clients will be drawn to you)
   3) How to Promote Your Personal Brand
David Lecours

About David Lecours
David Lecours has nearly 20 years of brand expertise. From his marketing roles at Paramount Pictures and then Reebok, to his current job as Creative Director at LecoursDesign, he has worked on hundreds of great brands. As a catalyst for positive change, David is a professional speaker, writer and designer. He also loves yoga and surfing in his hometown of Encinitas, CA.

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