Monday, December 3, 2018
Grandover Resort - Greensboro, NC
MARKETING YOUR BUSINESS IN 2019:
How to Take a Holistic View of Your Practice
A Jam-Packed Regional Event
Get Smart. Get Known. Get Business
Why You Should Attend
- Learn from experts and knowledge leaders
- Benchmark your successes and opportunities
- Collaborate and share ideas
- Networking with your peers
11:00 am Registration & Networking Time
11:30 am Lunch Buffet
12:00 pm Luncheon Keynote Program: How to Manage & Market Two Different, but Interwoven Organizations
G. Mark Prince, President - First Point Resources and the Guilford Merchants Association
Mark, Wilmington, NC native, is President and Chief Executive Officer of the Guilford Merchants Association (GMA) and FirstPoint, Inc.
Established in 1906, GMA is a Triad business membership association that provides a wide array of resources to help businesses grow and prosper. FirstPoint, Inc. is a Greensboro, NC-based company that provides accounts receivable management, customer call center services, background screening, Equifax credit and mortgage solutions, and association management.
|In this session, Mark will share the history and business structure of two long standing, yet distinctly different organizations – one a Not For Profit and the other a For Profit entity. Learn how they balance priorities and marketing efforts of these two very different organizations - ideas for your 2019 business planning.
2:00 pm Workshop #1: Sharpen Your Aim at the Target: Effective Communications to Reach Your Market
Communication Experts: Deanna Thompson and Don Redding
So much change, so many options – it can be hard to know if you’re reaching your target in today’s evolving business world. That’s why it’s critical that you take aim with a plan. From A (know your audience) to V (the impact of video), we’ll share key strategies to help you tap your market effectively via web, social media, traditional media and digital communications.
||Deanna Thompson is the owner of Thompson Communications, a strategic communications firm based in Greensboro. A storyteller at heart, Thompson enjoys helping clients convey their messages through targeted marketing, advertising, web and other communication initiatives. A former hospital public relations director and state Capitol newspaper reporter, she brings a deep understanding of public perceptions, the power of words and the changing media landscape to her work.
||Don Redding is the President and CEO of the High Point-based Redding Communications, dedicated to providing results-oriented advertising and marketing services to clients across a wide range of industries. With over 15 years at the helm of Redding Communications, Don has a keen understanding of the role that print, design and web graphic elements play in marketing, as well as a strong expertise in video messaging and production.
Thompson Communications and Redding Communications partner frequently on projects.
4:00 pm Workshop #2: Avoid Feast or Famine: How to Market Your Business and Expand Your Value
Rob Braiman, President - Cogent Analytics, Inc.
Fellow Carolinas chapter member Rob Braiman has a long-standing reputation as a "serial entrepreneur".
For over 15 years, he has worked directly with business owners to improve strategic planning, operations, growth, and profitability. Cogent Analytics, Inc. has been ranked on the Inc 500/Inc 5000 list of fastest growing companies in the country for 2 consecutive years and also ranked #5 in the state of NC.
5:00 pm End - optional networking in Lobby Bar
If you have any questions on this event, please email us at firstname.lastname@example.org or call Jennifer Leake at 540+420-1004.
We look forward to seeing you!
Wayne Ford - Program Chair
IMC USA Carolinas Chapter
Innovative Financial Solutions, LLC
REFUND POLICY: Reservations cancelled eight days or earlier before a meeting or event (on or before the Monday prior to a Chapter meeting) will result in a credit for a future meeting. Reservations cancelled after that time are not eligible for a refund to meet the chapter's financial commitment to the hotel. The point of contact for cancellations will be the Secretary/Treasurer, Rick Starkweather at RStarkweather@scottmadden.com.