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IMC DFW Practice Development Workshop - Writing and Publishing for Success - September 1, 2010
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When: September 1, 2010
7:15-7:30 am Networking, 7:30-9:00 Program
Where: Telos Club, Parthenon Conference Room
13701 Dallas Pkwy
Dallas, Texas  75240
United States
Contact: Ian Birch

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Dallas / Fort Worth Chapter
Practice Development Workshop

Writing and Publishing for Success

Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.

Few things establish credibility stronger than conveying your expertise through the printed word—be it articles, white papers, case studies or books. Successful consultants understand the power of writing and publishing, so they take the time to learn the specific ways to approach article writing, how to leverage articles once they got published, and how writing articles and other short forms is not equal to writing a book.

This month's workshop is an opportunity to learn from a consultant with a wealth of experience in these and other areas:

  • Creating convincing articles and white papers
  • Gaining credibility as a writer
  • Writing or co-writing successful books
  • Using professional publishers vs. self-publishing

Workshop Facilitator

Bette Price, CMC has owned and operated her management consulting firm since 1987, specializing in marketing, management and leadership development. Her career began as a television and newspaper journalist, thus she has used her award-winning journalistic skills to help clients develop effective marketing materials, convey critical messages and communicate more effectively.

Bette is an international author who has published five books. Her book True Leaders has been published in six languages, her articles have been featured in more than 300 trade publications and she is the ghost writer of books for several business leaders.

Bette is a member of the Institute of Management Consultants USA and the D/FW Chapter. She has served on the national board as Vice Chair of Marketing, P.R. and Communications and is a former Board member of the local chapter. She is a member of CEO Netweavers and serves as the Chapter's P.R. Chair and Co-Chair of its Program Committee. She has been a member of the National Speakers Association for more than 20 years and was awarded the President's Award for outstanding service after having served as Editor of the national association's Professional Speaker magazine.


Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session: $25 for members, $35 for non-members 
$10 discount for registration 2 or more business days in advance
(includes continental breakfast; please bring cash or check)

Session 21 of 24
Successful Consulting
Why clients engage; aligning to market needs
Laying The Foundation Defining your services; Mission and value proposition
Legal Issues of Consulting The right legal structure; IP aspects; contracts
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Creating Value for Clients Value; fair pricing; 'selling' your pricing
Marketing Your Consultancy I Client & market segmentation; identifying prospects
Marketing Your Consultancy II Brand building and consistent marketing strategy
Marketing Your Consultancy III Collateral, newsletter, budgets
Marketing Your Consultancy IV Networking and referrals; professional memberships
Marketing Through the Web Websites & search engines; blogging
Attention Grabbing Communications Speaking; press releases; media coverage
The IMC Code of Ethics I Integrity; confidentiality; conflicts of interest; etc.
Consulting Contracts & Proposals Roles; winning proposals; legal aspects
Selling Consulting Services I Economic buyers; selling process; cold calls
Selling Consulting Services II Closing the deal; dealing with problem clients
Selling Consulting Services III How to sell to large corporations & senior buyers
Managing Clients' Expectations Initial rapport; expectations; resolving scope conflicts
Managing Your Resources Effectively using your time, finances and energy
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Improving Your Strategic Agility How to seize an opportunity to interest a buyer
Writing & Publishing For Success Writing case studies & articles; publishing books
Effective Client Analysis Profiling; client base management; referral requests
Asset Based Consulting Practice Building assets; productizing; valuing for resale
How to Become A CMC Process; certification requirements


We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops
or join us for the whole series

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