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IMC SoCal: How to Position Your Consulting Practice to Win More Business
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How to Position Your Consulting Practice to Win More Business Every consultant should have an elevator speech. It's the brief comments you make when suddenly presented with the opportunity to tell someone what you do and how you can help them.

4/5/2019
When: Fri., Apr. 5
7:30-9 AM
Where: **Ayres Hotel Manhattan Beach LAX**
14400 Hindry Ave
Hawthorne, California  90250
United States
Contact: Tom Robinson
562-237-1629


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How to Position Your Consulting Practice to Win More Business

Every consultant should have an elevator speech. It's the brief comments you make when suddenly presented with the opportunity to tell someone what you do and how you can help them.

An elevator speech that works with one potential client, however, may not be right for another type of customer. In addition, much of your networking may be done with referral sources, not directly with potential clients. 


"Chief Marketing Officer for Hire" Jennifer Beever CMC, will discuss how to develop your positioning at the IMC SoCal breakfast meeting on April 5.  The meeting begins at 7 a.m. in the Matisse Restaurant in the Ayres Hotel off the 405 Freeway at Rosecrans Avenue.  Jennifer is a member of the SoCal Chapter's Board of Directors and serves as Vice President ofMarketing for IMC USA.


Jennifer has done numerous presentations on fine tuning your elevator speech for a variety of groups over the years. At her IMC SoCal presentation, attendees with learn:

  • Tips for an effective elevator speech
  • Why you need marketing personas
  • How to identify your client triggers 
  • The W.I.N.K technique for networking

"Positioning your practice and crafting your elevator speech is a important process," says Jennifer. "The simple techniques taught during this program should prove to be very helpful to our members and guests, whether they are just starting out or an experienced consultant looking to refine their message."