Print Page  |  Contact Us  |  Your Cart  |  Sign In  |  Join IMC USA
IMC SoCal - Orange County Chapter Breakfast, September 2010
Tell a Friend About This EventTell a Friend

When: Thursday, September 9, 2010 (2nd Thursday this month)
7:00-9:00 AM
Where: Mimi's Cafe
4030 Barranca Parkway
Irvine, California  92604
United States
Contact: Harald Weiss

« Go to Upcoming Event List  

Institute of Management Consultants
Orange County IMC Chapter
Don't miss our September 9, 2010 Orange County Breakfast!
Marketing for Consultants:
 What works and what doesn’t and why
With Gene Siciliano, President, Western Management Associates
Thursday, September 9, Mimi's Café, Irvine, 7:00 to 9:00 a.m.
In today's business environment, there is a greater than ever need to promote yourself actively. There is less consulting business to be shared, and hungrier competition is willing to fight for it. More than ever, there is a need to get follow-on business from your existing clients and to open the door to new clients. Regrettably, few consultants market their services effectively or are willing to engage in active selling. Many feel that marketing their practice somehow compromises their professionalism and integrity.


So how can we consultants market more effectively? For the answer, join us at our IMC OC meeting on September 9 as Gene Siciliano, a 24-year financial management consultant, shares what has and had not worked for him. This will also a participatory meeting, as participants will be encouraged to share their experiences.

What you will learn from this program:

  • The 8 most powerful marketing tools for business professionals.
  • What works and what doesn't.
  • Tips, suggestions and techniques that will improve your marketing and make your selling easier.
  • How to match your marketing to your personal communication style.

Don't miss this thought-provoking breakfast meeting, which will be a lot of fun and also a great networking experience with your fellow consultants in the greater Orange County area. Expect a lively discussion on the all-important topic of more effectively selling your services.

 Gene Siciliano, President, Western Management Associates

Gene Siciliano, CMC and CPA, is the founder and president of Western Management Associates, a financial management consulting firm based in Los Angeles and now in its 24th year. Known as "Your CFO For Rent," he provides executive coaching in finance for senior executives, financial management advisory services, and conducts workshops and training programs to corporate and association clients nationwide. He is the author of Finance for Non-Financial Managers, McGraw-Hill 2003, Finance for Administrative Assistants, Informa plc 2006, and "Did Sarbanes-Oxley Miss the Point?," Western Management Associates 2006. He is a nationally recognized speaker and writer on finance and management issues.

Good Location, New Expanded Menu, Easy Parking: Mimi's Café in Irvine!

Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows. Pricing has been reduced to $15 for non-members.

  • Place: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
  • Date: Thursday, September 9, 2010 (2nd Thursday of the month)
  • Time: 7:00 a.m. - 9:00 a.m.
  • Cost: $10 for IMC members, $15 for non-members. This includes any choice from the IMC hot breakfast menu, tax and tip included.
  • RSVP: Via email to

About IMC OC

IMC OC is a Southern California chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the world-recognized CMC (Certified Management Consultant) certification mark.


Community Search
Sign In

IMC USA Calendar

IMC SoCal Webinar: Leverage Video to Position Your Brand As the Distinct Leader in Your Field

Message from the Chair