Whether branding your company, your product, your service or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. Our presenter Greg Stone, author of the book by the same name, will show us how.
The Villain is Your Best Friend: Storytelling on Zoom
Presented by Greg Stone
Great villains make great stories, in the movies and in business. To capture attention, focus on the “villains” — whatever causes pain or frustration for your customers. Media consultant Greg Stone will show how to deliver compelling, dramatic messages. Plus, he will teach you how to use Zoom like a pro.
President of Stone Communications, Greg Stone has published two books: Branding with Powerful Stories: The Villains, Victims and Heroes Model and Artful Business: 50 Lessons from Creative Geniuses.
At Stone Communications he has provided media and presentation skills consulting for clients such as Fidelity, IBM, 3M, governors, mayors and four spokespeople facing interviews on “60 Minutes.” He frequently guest lectures at Harvard Business School and is very active on the speaker’s circuit.
A three-time Emmy nominee, Greg began his career as a journalist. He worked as a writer at Time Inc. in New York, and as a TV reporter in Minneapolis, Boston, and on PBS.
Greg earned an AB with honors from Harvard University and two master’s degrees from Columbia University in journalism and business.