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IMCNJ Program - January 31, 2011 - Value-Based Pricing
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When: Monday, January 31, 2011
6:00 pm - 9:00 pm
Where: Fairleigh Dickinson University
Ferguson Recreation Center, Rutherford Room
285 Madison Avenue
Madison, New Jersey  07940
United States
Contact: Mike Keats, IMCNJ Treasurer

Online registration is closed.
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Our Program
Getting the Mo$t for your Consulting Services

Most consultants undercharge for their services. They do so because their existing pricing model is based on charging clients per diem fees, and not based on their contribution to the value of the outcome for the client.

Join us as we learn about the concept of value-based pricing. Be exposed to a roadmap to guide you towards successful implementation of the value-based pricing strategy.
Our Speaker
Patrick Lefler
The Spruance Group

IMCNJ member Patrick Lefler is CEO of the Spruance Group, a management consultancy that helps growing companies grow faster by providing unique value at the product level: product marketing, product pricing, and product evolution. 

Patrick is a frequent blogger on pricing strategy, innovation and product leadership. His work has been featured in publications such as the Journal of Trading, Banking Technology Magazine, Blogging Innovation and CustomerThink. He was recently listed as one of the "Top 40 Innovation Bloggers of 2010” by Blogging Innovation.
January 31, 2011

Fairleigh Dickinson University
Ferguson Recreation Center, Rutherford Room
285 Madison Avenue, Madison, NJ 07940
6:00 pm - Registration & Networking
6:30 pm - Dinner
7:00 pm - Introductions & Program

Parking is available.  Upon entrance to the FDU campus, proceed to the gatehouse and inquire for directions to parking for the Ferguson Recreation Center.
Registration and Pricing
All attendees, regardless of payment method, are requested to register online for this event by clicking on the Register for this Event link in the above registration information section.

Please register no later than Wednesday, January 26 to ensure your space at this event.  As we must guarantee the count with the caterer, your registration shall commit you to pay for the event, unless you cancel before the above registration deadline by notifying IMCNJ Treasurer Michael Keats at

The pricing for this program is:
$40 - IMC members
$60 - Non-members
$50 - First-time guest, registered & paid for by IMC member

Please note that walk-in attendees that do not register in advance will be charged a $5 fee in addition to the above program pricing.

Payment can be made by either:
(1) Credit Card (AMEX/Visa/Mastercard):  When registering, select the optional Pay by Credit Card ticket for yourself (and guest).  Then proceed to checkout to enter your credit card information to complete the transaction.

(2) Check:  Complete the online registration, but do not select the optional Pay by Credit Card ticket.  The IMCNJ Treasurer will send you an invoice.  Please bring a check payable to "IMC New Jersey" to the event or remit payment to the address on the invoice.

If you have any questions or need assistance with the registration process, please contact IMCNJ Treasurer Michael Keats at

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