Webinar: Digital Marketing - Using Your Digital Content Story To Grow Revenue with Lisa Apolinski.
In our new normal, effective digital communication is more important than ever. It is nearly the only way to get your message to prospects. So how can you cut through the digital noise and get engagement with your digital content that will lead to increased sales?
Dubbed "America's Digital Content Futurist", Lisa Apolinski has worked with several Fortune 100 companies to help them use their digital content story to create engagement and ultimately, revenue.
She will share proven tips on using your digital content story to gain connections, engagement and revenue, even during times of uncertainty and upheaval. Attendees will:
1. Understand how storytelling serves a purpose in communication
2. Discover a proven content story formula for persuasive communication
3. Identify the three must-have roles in a digital content story and how to use them
Lisa Apolinski is the CEO of 3 Dog Write, a digital consulting agency. She works with businesses who want to accelerate revenue and take market share using digital means. As a speaker, she teaches business leaders how to affect sales growth with their digital content strategy. In the last eight years, she has helped her clients create nearly $1 billion in revenue growth. Her book, Weathering The Digital Storm, is used by businesses globally to fortify their digital growth strategies in unpredictable times. Because of her thought leadership on digital engagement, she has been dubbed “America’s Digital Content Futurist”.