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IMC SoCal - Orange County Chapter Breakfast, March 2011
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When: Thursday, March 10, 2011 (2nd Thursday this month)
7:00-9:00 AM
Where: Mimi's Cafe
4030 Barranca Parkway
Irvine, California  92604
United States
Contact: Harald Weiss

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Institute of Management Consultants
Orange County IMC Breakfast Meetings

Don't miss our March 10, 2011 Orange County Breakfast !

Be a Rock-Star Consultant:
Identify Growth Opportunities
and Minimize Risk

With Seena Sharp, Principal, Sharp Market Intelligence 

   Thursday, March 10, Mimi's Café, Irvine, 7:00 to 9:00 a.m.

A piece missing from the toolbox of most consultants is a reality check of the marketplace. Too many consultants rely on their clients for input - about their customers, competitors (they rarely admit to any), products, services, distribution channels, and more. And the consultants themselves may not have a good handle on the market positioning of their own consulting practice.

Without a reality check, companies and consultants make poor decisions which need to be undone, costing time and money. More importantly, opportunities are missed and risk is increased. All of that is unnecessary.

To add the missing piece to your toolbox, join us at our Orange County IMC breakfast on Thursday, March 10, and hear the provocative and pragmatic presentation by Seena Sharp, market intelligence consultant since 1979. Seena will detail how to be proactive, make smarter decisions the first time, and seize competitive advantage. She’ll shift your thinking, with numerous examples, to learn and unlearn. You will learn that...

  • Statistics, facts, and forecasts are the wrong tools for gauging the future.
  • Focusing on competitors is misguided and unproductive.
  • A great product/service/strategy is expected, but is not sufficient for success.
  • Experience may not be an advantage.
  • Market intelligence can reposition your consulting practice.
  • And a lot more ...

This will not only be a great learning experience, but also an opportunity for you to network with fellow consultants and other self-employed professionals in the Greater Orange County area. Think about your market intelligence blunders and successes that you have encountered in your career.

About Seena Sharp, Principal,
Sharp Market Intelligence

Seena Sharp is the principal of one of America's first competitive intelligence firms and author of the acclaimed book Competitive Intelligence Advantage. Through her engaging, thought-provoking keynotes and workshops, Seena has taught executives and professionals around the world how to use the power of market intelligence. She launched Sharp Market Intelligence (SMI) in 1979 following a successful corporate career in New York City. She has been widely published in the business press and has spoken throughout the US and Europe. She is a member of the Association for Strategic Planning, the Society for Competitive Intelligence Professionals, and the American Marketing Association. She holds a Master's degree in Mathematics from NYU.

Good Location, New Expanded Menu, Easy Parking: Mimi's Café in Irvine!

Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405. Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows.

  • Place: Mimi's Cafe, 4030 Barranca Pkwy, Irvine, CA 92604
  • Date: Thursday, March 10, 2011 (2nd Thursday of the month)
  • Time: 7:00 a.m. - 9:00 a.m.
  • Cost: $15 for IMC members, $20 for non-members. This includes any choice from the expanded IMC hot breakfast menu, tax and tip included.
  • RSVP: Via email to Harald Weiss.

IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.

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