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IMC SD Fri 9/23 Alan Landers: How To Generate Income for Your Consulting Business
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When: Friday September 23rd
8:30 start - 2 1/2 hours
Where: SD Downtown Lions Club
SW corner of 4th and Market
310 Market St
San Diego, California  921101
United States
Contact: Clint Burdett

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Special Event - Limited Registrations:
How to Generate Income for Your Consulting Business
Alan T. Landers
Alan Landers 
The number of consultants is increasing worldwide every year. Manta, a website that tracks information on small businesses, reports that they have 76,769 company profiles for business management companies in the United States. The U.S. government reported that there were over 700,000 consultants in 2008. Accenture, the largest consulting firm in the world, has over 176,000 employees. How can you compete?

This workshop provides specific and practical advice that teaches you how to strategically market yourself and your consulting firm to generate income and beat the competition. It helps experienced consultants grow their practices, as well as providing guidance for those just entering into the profession. It’s based on Mr. Landers’ more than 20 years of consulting experience working in a variety of businesses from Fortune 100s to medium and small companies.

Essential Consulting Competencies Covered
  • Keys to Building a Successful Practice – setting up your consultancy as a business enterprise
  • Adding Products and Product Lines – how to create products and generate additional revenue
  • Leveraging Strategic Partners – how to increase the scope and capabilities of your firm
  • Strategic Marketing and Positioning – setting yourself apart from the competition
  • Sales Skills for Consultants – essential skills for selling your services
  • Protecting Intellectual Capital – how to ensure that you retain the rights to your materials and products
  • Pricing Strategies – determining the best options for you
  • Contracting – how to price your services and write a contract
  • Negotiation for Consultants – how to establish win-win consulting contracts


This is an interactive workshop that requires the active involvement of participants. Be prepared to share your thoughts with others in the group and to protect your intellectual capital at the same time. You will work in table groups to solve case studies and generate ideas to take away and implement in your office.

About Alan Landers, President, FirstStep Talent Strategies

Alan is an executive-level OD (Organizational Development), HR (Human Resources), L&D (Learning And Development) consultant with over 30 years of experience. He has headed FirstStep Talent Management Consulting, an OD consulting firm, for 13 years and has over 20 years of experience as an internal and external consultant. He has been Vice President of Training, VP of Sales and Marketing, and VP of Performance Management in the financial services industry.

His specialty is the design and implementation of Talent Management initiatives.  His clients include many Fortune 500 companies including: General Motors, AT&T, Microsoft, Hewlett-Packard, Dun & Bradstreet, Texas Instruments, HJ Heinz, and others.  He has conducted executive-level seminars at major universities across the country including: Southern Methodist, Texas A&M, Washington State, Auburn, Michigan State, San Diego State, UC Davis, and others.  Alan has presented his webinar Becoming a Successful Consultant three times with IMC USA.

Alan has consulted to multi-national corporations in China, Taiwan, and Hong Kong.  His professional network spans countries in Asia, North America, and the Middle East.  He is fluent in Chinese Mandarin and has a Master’s Degree in HRD (Human Resource Development).  His undergraduate degree is in Asian Studies.  Alan’s strategic alliances include the University of San Diego, The Business Training Library, SuccessFactors, Altus Corporation, and Alliant International University.

Alan is President-Elect of the San Diego Chapter of ASTD (the American Society for Training & Development) and has held national positions within that organization.

Firststep Talent Strategiew

Contact Alan Landers at: or

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