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IMC SoCal San Fernando Valley Breakfast, November 2011
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Workshop - How to Define and Market Your Services

When: Friday, November 18, 2011
7:30-9:00 AM, 7:15 AM Networking
Where: Coco's Restaurant
18355 Ventura Blvd.
Tarzana, California  91356
United States
Contact: Lynda Roth

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IMC Southern California
Please join us for the Monthly
San Fernando Valley Breakfast Meeting
Friday, November 18, 2011


Cocos Resturant
18355 Ventura Blvd. Tarzana, CA 91356

New pricing for 2011:

$15 for IMC members.
$20 for non-members.

Please make check payable as follows: "Lynda Roth, LJR Computer Services"

RSVP Via E-mail to: 
or phone 818-227-5025. 

About the San Fernando Valley
Breakfast Meetings

The SFV-Area
Breakfast meetings
occur normally on the
3rd Friday of each month
from 7:30 - 9:00 a.m.
Networking starts at 7:15 am

How to Define and Market Your Services

Workshop - How to Define and Market Your Services

We have explored the many aspects of marketing and last month we discussed subject content. However without a clear understanding of what your individual brand and value proposition is, you will not be able to reach your target audience. If you don't reach your target audience then all the work in marketing will be in vain.

If you remember the presentation from Jeff Gotro, he has been so successful because he defined his value proposition and target audience and then everything he did online and offline were based on that value proposition. He has been very successful and you will be too!

This month, we will continue our planning workshop that started last month. In October we defined our brand and client value proposition. This month we will continue with our practice planning by defining the services we offer, the value of those services and our target market. This will enable you to now define content for your website, your LI profile, your blog, your one page and your 60 second commercial. This is a critically important step.

I know it can be challenging to define your value proposition however, your marketing will be much more challenging if you do not define it. Last month when we talked about content, it is critically important to know your Services and target market in order to write relevant content.

So let's put our thinking caps on and come prepared to enjoy breakfast and define yourself.

In the workshop I will provide some worksheets from a class I took a couple of years ago in which we worked on all aspects of strategic planning for our practice. This proved to be very enlightening and helpful for me. We will continue this workshop in Dec also. The goal is to have a good plan to start 2012.

Then Invest 90 minutes in your business by Attending the IMC SFV Breakfast workshop meeting on Friday, Nov 18, 2011 from 7:30 - 9 am (networking begins at 7:15 am).   


Join Us on Nov 18, 2011!  Bring your friends!
Please forward this invitation to others that you feel will benefit.

About The Workshop

We will use some worksheets from Tim O'Brien, creator of Rainmaker U. and author of 'The Power of Personal Branding'.


RSVP to or call LJR Consulting Services at 818-227-5025
If you have already RSVP'd thank you. Otherwise please email or call today!

DATE: Friday, November 18, 2011

TIME: 7:30 - 9:00 a.m., 7:15am Networking

LOCATION: Cocos Resturant 18355 Ventura Blvd. Tarzana, CA 91356

PRICE: $15 for IMC members and $20 for non-members.
Cash or checks payable to: Lynda Roth/LJR Computer Services Consulting Group. Sorry, no credit cards accepted.

Put the SFV breakfast on your calendar today!!!

Lynda Roth SFV Breakfast Chair

phone: 818-227-5025

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