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IMC SoCal - Orange County Chapter Breakfast, December 8, 2011
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2012 Social Media Roadmap for Consultants

When: Thursday, October 13, 2011 (2nd Thursday this month)
7:00-9:00 AM
Where: Mimi's Cafe
4030 Barranca Parkway
Irvine, California  92604
United States
Contact: Harald Weiss

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IMC Orange County
Please join us for the Orange County IMC Breakfast Meeting
Thursday, December 8,
Mimi's Café, Irvine, 7:00 to 9:00 a.m.


Good Location, New Expanded Menu, Easy Parking: Mimi's Café in Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405.
Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows.

$15 for IMC members, $20 for non-members. This includes any choice from the expanded IMC hot breakfast menu, tax and tip included.

Via email to Harald Weiss,

About IMC Orange County

IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.

2012 Social Media Roadmap for Consultants

With Jennifer Beever, CMC, IMCP,
Chief Marketing Officer for Hire

Do you believe that Facebook is for consumer brands, not consultants?
...that Twitter is for the birds?
...that a video of you on YouTube will lower your credibility?

This program will explore the social media marketing possibilities for independent and small firm consultants now and in the coming year. Find out where you should already have an optimized your presence, and where you might think of going if you really want to stand out from the crowd. We will cover LinkedIn, Twitter, Facebook, YouTube and (at least mention) Google Plus, to uncover the possibilities for getting found online in 2012.

In this interactive session, we will brainstorm on how consultants can use each social media platform to connect and engage with colleagues and convert connections into prospects, and convert prospects into clients.

This will be an interactive discussion and learning experience, with an opportunity to network and share your social media experience with other self-employed professionals in the Greater Orange County area.

About Jennifer Beever, CMO for Hire

Jen Beever, CMC, is a "CMO for Hire” who drives marketing results for clients through traditional and online marketing. She has done search engine optimization, websites and online marketing since 1998. She is an IMC Certified Management Consultant (CMC). In 2009, she became an Inbound Marketing Certified Professional (IMCP) with Honors Distinction, which recognizes her knowledge of best practices and processes for email marketing, search engine optimization, press releases, Twitter, LinkedIn, Facebook, blogging, lead nurturing, lead conversion, and inbound marketing. Since founding her marketing firm New Incite in 1997, she and her virtual team have planned and launched strategic marketing campaigns for hundreds of B2B (and a few B2C) companies worldwide. Her clients include IBM, Computer Associates, System Software Associates, Marcam, Informix, Oracle, Nissin Foods, and Caltech. She holdd a BA from Colby College in Maine and an MBA from the Pepperdine’s Graziadio Business School. She earned her MBA while maintaining her status as a top sales rep in the software industry..

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