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IMC SoCal - LAX Breakfast, February 2012
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The One-Page Marketing Plan Workshop

When: Friday, February 3, 2012
7:30-9:00 AM
Where: The Lakes Golf Course
400 South Sepulveda Blvd.
El Segundo, California  90245
United States
Contact: Chuck Kiskaden

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IMC Southern California
Please join us for the Monthly
LAX-Area Breakfast Meeting
Friday, February 3, 2012


The Lakes Golf Course
& Driving Range
400 S. Sepulveda Blvd
El Segundo, CA 90245

RSVP by Wednesday, February 1, 2012 to reserve your place!

Cost: $22 for IMC members. $27 for non-members.

Please make check payable to IMC

RSVP Via E-mail to:

About the LAX-Area
Breakfast Meetings

The LAX-Area Breakfasts
occur normally on the
1st Friday of each month
from 7:30 - 9:00 a.m

The One-Page Marketing Plan Workshop

Speaker: Jennifer Beever

Do you have a marketing plan for 2012? Does it have the right strategies, goals and tactics? Are you executing to the plan? 

Don’t miss our February LAX breakfast, where marketing consultant Jennifer Beever will present her The One-Page Marketing Plan Workshop. In the workshop you will learn practical strategic planning models to use in your marketing planning, how to set SMART goals, and which tactics are the best to promote your consulting practice. The workshop includes two group exercises, and you will leave with at least a first draft of your marketing plan. Attendees will receive a printed one-page marketing plan to begin filling out during the session, as well as the One-Page Marketing Plan electronic template..  

About Jennifer Beever

Jennifer Beever is a "CMO for Hire” who drives marketing results for clients through both traditional and online marketing. She’s done search engine optimization, web sites and online marketing since 1998. In 2009 she became an Inbound Marketing Certified Professional (IMCP) with Honors Distinction, which only 15% receive. The Inbound Marketing certification recognizes Jennifer’s knowledge of best practices and processes for email marketing, basic and advanced search engine optimization, online optimized press releases, Twitter, LinkedIn, Facebook, blogging, lead nurturing, conversion and inbound marketing analysis. Since founding her marketing firm New Incite in 1997, Jen and her virtual team have planned and launched strategic marketing campaigns for hundreds of B2B (and a few B2C) companies worldwide.

Jennifer is a graduate of Pepperdine’s Graziadio Business School MBA program, which she attended at night while maintaining her status as a top sales rep in the software industry. She has worked with many B2B companies and organizations, including: IBM, Computer Associates, System Software Associates, Marcam, Informix, ORACLE, Nissin Foods and the California Institute of Technology (Caltech) IRC. She got her B.A. at Colby College in Maine.

Jennifer Beever IMCP
CMO for Hire


"Don’t Leave Your Marketing to Chance”


RSVP Via E-mail to Chuck Kiskaden, 

LAX Breakfast Chair:

Health Benefits Advisors 

C: 949-636-3601




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