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IMC SoCal - Orange County Chapter Breakfast, February 8, 2012
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Growing Your Practice with Online Content Marketing

When: Thursday, February 8, 2012
7:00-9:00 AM
Where: Mimi's Cafe
4030 Barranca Parkway
Irvine, California  92604
United States
Contact: Harald Weiss

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IMC Orange County
Please join us for the Orange County IMC Breakfast Meeting
Thursday, February 8, 2012 
Mimi's Café, Irvine, 7:00 to 9:00 a.m.


Good Location, New Expanded Menu, Easy Parking: Mimi's Café in Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405.
Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows.

$15 for IMC members, $20 for non-members. This includes any choice from the expanded IMC hot breakfast menu, tax and tip included.

Via email to Harald Weiss,

All are welcome to our events, not just IMC members. We strive to provide practical practice building skills for self-employed consultants in all specialties, and to foster networking in a supportive environment.

About IMC Orange County

IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.

Growing Your Practice with Online Content Marketing

With Martha Spelman,
Consultant on Marketing, Branding,
Social Media Content, and Public Relations

Using blogs, social media and other online content to promote your consulting business is no longer an "if" but a " when.” While a static website is your resume, a blog and other online content convey the personality of your business. Existing and potential clients want to learn about you and your company, who you are, how you work, about your expertise and experience, and why they should trust you -- and they learn that through content marketing. How do you come up with ideas for relevant, engaging content? What’s the best way to present and promote your content? How will content marketing help you get "found” online?

For answers, join us on February 9, as Martha Spelman, Los Angeles based marketing consultant, shares her insights on how to build an online content marketing strategy. If you want to learn what content to present and how and where to present it, you will definitely want to hear Martha's presentation. All who sign up for her blog will receive her "101 Ideas to Blog About.”

If you are a consultant, do not miss Martha's important practice-building presentation on February 9. Bring your friends, and be prepared share what online content strategies have and have not worked for you. This will be a great opportunity to network with your fellow Southern California consultants..

About Martha Spelman, Marketing Consultant

Martha Spelman is president of Martha Productions Artists Representatives and Martha Spelman Consulting, a Los Angeles based marketing consulting firm which creates innovative marketing strategies for entrepreneurs and small to medium-sized businesses in the B2B and B2C arenas. Her business and marketing expertise helps clients determine their target markets, establish their brands, and promote their businesses via traditional and online marketing. Her experience includes starting, running and marketing businesses in the creative services, consulting and product arenas. She is a seasoned copywriter, blogger, and guest lecturer on business and marketing at Art Center College of Design. She is on the Board of the IMC SoCal Chapter and serves as that Chapter's Marketing Chair. She is an active member and a volunteer with the LA Tri Club, a sports club for triathletes. She is currently training for the 2012 Los Angeles Marathon..

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