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IMC SoCal - Orange County Chapter Breakfast, May, 2012
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How to Position and Reposition Your Consulting Practice for Growth

When: Thursday, May 10, 2012
7:00-9:00 AM
Where: Mimi's Cafe
4030 Barranca Parkway
Irvine, California  92604
United States
Contact: Harald Weiss

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IMC Orange County
Don't miss our May 10, 2012 Orange County Breakfast!
Thursday, May 10, 2012
Mimi's Café, Irvine, 7:00 to 9:00 a.m.


Good Location, New Expanded Menu, Easy Parking: Mimi's Café in Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405.
Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows.

$15 for IMC members, $20 for non-members. This includes any choice from the expanded IMC hot breakfast menu, tax and tip included.

Via email to Harald Weiss,


All are welcome to our events, not just IMC members. We strive to provide practical practice building skills for self-employed consultants in all specialties, and to foster networking in a supportive environment.


About IMC Orange County

IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.

How to Position and Reposition
Your Consulting Practice for Growth

With Jon De Cesare, CEO, World Class Logistics Consulting, Inc.

In consulting, specialization pays! Potential clients like to hire specialists in an area of expertise, or consulting niche. Given this rule for success, consultants must learn to identify, evaluate, and select the niche(s) upon which to develop their practice.

This brings up some practical questions. How do you select your consulting niche and position your consulting practice in view of your background,experience, market needs, competition, and industry trends? And how do you know that you have made the right selection? At what point are you specializing to the right degree, and when are you overspecializing? In these times of change and stress on the economy, it is often necessary for consultants to adapt and redefine their niche(s).

To obtain answers to these questions, join us on May 10, as John De Cesare, CEO of World Class Logistics Consulting, Inc. and a student of Bill Mooney, shares his experience in building a practice that is landing business from Fortune 500 companies. He had learned early in his consulting career that consulting to small companies, less than $100 million in annual sales, was not something that he should to pursue, and he refined his business model accordingly.

What you will learn from this program:

  • Seven practical tools to identify your consulting niche.
  • Six practical steps to become known as a leader in your field
  • Five factors that will knock you out of the game.
  • How you can position yourself to appeal to larger clients.
  • How to secure repeat business.
  • Strategic alliance that will allow you to compete with the big boys.
  • And a lot more...
Don't miss this thought-provoking breakfast meeting, which will be filled with examples/case studies and will also a great networking experience with your fellow consultants in the greater Orange County area. Expect a lively discussion of the all-important topic of positioning your practice for growth.


Jon De Cesare, CEO, World Class Logistics Consulting, Inc.

Jon DeCesare is CEO of World Class Logistics Consulting, Inc. (WCL Consulting), a Long Beach based sole proprietorship management consulting firm which he founded in 1985. WCL provides logistics, supply chain management, warehousing and distribution advisory services to international corporations, third-party logistics providers, real estate developers, and the public sector. His clients include Allergan, Target Stores, Royal Dutch Shell, Pioneer Electronics, Port of Long Beach, Southern California Association of Governments (SCAG), BNSF Railway, W.W. Grainger, CB Richard Ellis, and other Fortune 100 companies. He holds a BA in economics from California State University Long Beach, and has completed graduate studies in international and global supply chain management.



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