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IMC DFW Practice Development Workshop - Managing Your Resources - July 11
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When: July 11, 2012
7:15-7:30 am Networking, 7:30-9:00 Program
Where: Telos Club, Parthenon Conference Room
13701 Dallas Pkwy
Dallas, Texas  75240
United States
Contact: Ian Birch, IMC-DFW Webmaster

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Practice Development Workshop
#18 of 24









We're making it easier to attend!

  • Same price whenever
    you register
  • Guests accompanying a Member pay member's price

About the Practice Development Workshop
The PDW is a 24 part seminar on every aspect of the consulting profession delivered monthly over two years.  Everyone is welcome and IMC Members have access to previous sessions.
Come, learn, share, grow.
Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.
The next workshop in the series is:
PDW 18 - Managing Your Resources

Sometimes, a consultant's worst enemy is what we all want: Success. Winning several major client engagements tends to present some tough challenges, such as how to balance time between delivering results to clients, marketing the business in order to win new ones, and administering the consultancy, while keeping enough personal time to be able to reenergize and enjoy the work. Just working longer is rarely a way out: Even the best of us only get 24 hours each day.

The answer lies in effectively managing time, finances, contacts, and other resources. This month's workshop will show you ways to become more effective and focused in your consulting practice, discussing important aspects such as:

  • Time management
  • Contact management
  • Resource management

Workshop Facilitator

Judy Bragg, CMC
Judy Bragg is the founder and President of Bragg Resources, which has offered consulting and seminars in promotional marketing and Customer Relationship Software (CRM) since 1992. She uses her skills in marketing, banking, and information technology to work with companies from Fortune 500 to solo-preneurs. She helps them attract new clients, grow sales, and increase profits by designing creative strategic promotional marketing programs using promotional items, e-mails, postcards, snail mail, and social media so they "Stay in Front” of their prospects and clients. Judy is a member of the North Dallas Chamber of Commerce, Promotional Products Association International, and American Marketing Association.

Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session:

$15 for members, $25 for non-members 
(includes continental breakfast; please bring cash or check)

Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.

There is no longer a different price for early and late registration.  All tickets are now at the previous early registration price.


Session 18 of 24
Successful Consulting
Why clients engage; aligning to market needs
Laying The Foundation Defining your services; Mission and value proposition
Legal Issues of Consulting The right legal structure; IP aspects; contracts
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Creating Value for Clients Value; fair pricing; 'selling' your pricing
Marketing Your Consultancy I Client & market segmentation; identifying prospects
Marketing Your Consultancy II Collateral, newsletter, budgets
Marketing Your Consultancy III Networking and referrals; professional memberships
Marketing Your Consultancy IV Brand building and consistent marketing strategy
Marketing Through the Web Websites & search engines; blogging
Attention Grabbing Communications Speaking; press releases; media coverage
The IMC Code of Ethics I Integrity; confidentiality; conflicts of interest; etc.
Consulting Contracts & Proposals Roles; winning proposals; legal aspects
Selling Consulting Services I Economic buyers; selling process; cold calls
Selling Consulting Services II Closing the deal; dealing with problem clients
Managing Clients' Expectations Initial rapport; expectations; resolving scope conflicts
Managing Your Resources Effectively using your time, finances and energy
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Improving Your Strategic Agility How to seize an opportunity to interest a buyer
Writing & Publishing For Success Writing case studies & articles; publishing books
Effective Client Analysis Profiling; client base management; referral requests
Asset Based Consulting Practice Building assets; productizing; valuing for resale
How to Become A CMC Process; certification requirements

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