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IMC DFW Consultant's Workshop - Publishing for Success - Oct 3
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When: October 3, 2012
7:15-7:30 am Networking, 7:30-9:00 Program
Where: Telos Club, Parthenon Conference Room
13701 Dallas Pkwy
Dallas, Texas  75240
United States
Contact: Ian Birch, IMC-DFW Webmaster

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Consultant's Workshop
#21 of 24









We're making it easier to attend!

  • Same price whenever
    you register
  • Guests accompanying a Member pay member's price

About the Consultant's Workshop
The Consultant's Workshop is a 24 part seminar on every aspect of the consulting profession delivered monthly over two years.  Everyone is welcome and IMC Members have access to previous sessions.
Come, learn, share, grow.
Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.
The next workshop in the series is:
PDW 21 - Publishing for Success

Few things establish credibility stronger than conveying your expertise through the printed word—be it articles, white papers, case studies or books. Successful consultants understand the power of writing and publishing, so they take the time to learn the specific ways to approach article writing, how to leverage articles once they got published, and how writing articles and other short forms is not equal to writing a book.

This month's workshop is an opportunity to learn from a consultant with a wealth of experience in these and other areas:

  • Creating convincing articles and white papers
  • Gaining credibility as a writer
  • Writing or co-writing successful books
  • Using professional publishers vs. self-publishing

Workshop Facilitator

Bette Price, CMCBette Price, CMC has owned and operated her management consulting firm since 1987, specializing in marketing, management and leadership development. Her career began as a television and news journalist, thus she has used her award-winning journalistic skills to help clients develop effective marketing materials, convey critical messages and communicate more effectively.

Bette is an international author who has published eight books. Her book, True Leaders, has been published in eight languages, her articles have been featured in more than 500 trade publications and she is the ghost writer of books for several business leaders.

Bette is a former member of the Institute of Management Consultants USA and the D/FW Chapter. She served on the national board as Vice Chair of Marketing, P.R. and Communications and is a former Board member of the local chapter. She is the current president of CEO Netweavers and has been a member of the National Speakers Association for more than 20 years, having received its President's Award for outstanding service for serving as Editor of the association's magazine, Professional Speaker. She has been a contributing editor, writing monthly articles for the trade publication, Transaction World Magazine, for ten years.


Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session:

$15 for members, $25 for non-members 
(includes continental breakfast; please bring cash or check)

Members may now bring guests and pay the member rate for them.
The member must register and pay for the guest.

There is no longer a different price for early and late registration.  All tickets are now at the previous early registration price.


Session 21 of 24
Successful Consulting
Why clients engage; aligning to market needs
Laying The Foundation Defining your services; Mission and value proposition
Legal Issues of Consulting The right legal structure; IP aspects; contracts
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Creating Value for Clients Value; fair pricing; 'selling' your pricing
Marketing Your Consultancy I Client & market segmentation; identifying prospects
Marketing Your Consultancy II Collateral, newsletter, budgets
Marketing Your Consultancy III Networking and referrals; professional memberships
Marketing Your Consultancy IV Brand building and consistent marketing strategy
Marketing Through the Web Websites & search engines; blogging
Attention Grabbing Communications Speaking; press releases; media coverage
The IMC Code of Ethics I Integrity; confidentiality; conflicts of interest; etc.
Consulting Contracts & Proposals Roles; winning proposals; legal aspects
Selling Consulting Services I Economic buyers; selling process; cold calls
Selling Consulting Services II Closing the deal; dealing with problem clients
Managing Clients' Expectations Initial rapport; expectations; resolving scope conflicts
Managing Your Resources Effectively using your time, finances and energy
Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Improving Your Strategic Agility How to seize an opportunity to interest a buyer
Publishing For Success Writing case studies & articles; publishing books
Effective Client Analysis Profiling; client base management; referral requests
Asset Based Consulting Practice Building assets; productizing; valuing for resale
How to Become A CMC Process; certification requirements

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