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Event Cancelled - IMCNJ Program - April 8, 2013 - Differentiating Your Business
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Lunch Meeting, Monday April 8th, 12 noon to 2pm at The Nassau Club in Princeton. Bob Stalbaum will present Differentiating Your Business (Even When You Operate In A Look-Alike Landscape). Club Dress Code: Jacket required, tie optional. No Shorts.

When: Monday, April 8, 2013
12 Noon until 2 PM
Where: The Nassau Club
6 Mercer Street (corner of Mercer & Nassau Streets)
Princeton, New Jersey  08540
United States
Contact: Don McDermott

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Our Program
Differentiating Your Business (Even When You Operate In A Look-Alike Landscape)

Join IMC NJ on April 8th as Bob Stalbaum presents Differentiating Your Business (Even When You Operate In A Look-Alike Landscape).

At the heart of business success is the ability to compete. And the ability to compete, in turn, is dependent on the ability to differentiate your business from your competitors. In this highly strategic, provocative and inspiring session, you’ll learn how to get off the competitive treadmill by creating meaningful product and service differences. As important, you’ll learn how to articulate those differences in ways your top prospects and customers will find embraceable and compelling.

Topics to be discussed include:
- Why finding your "point of difference” is so important
- Your 4-part strategic process
- Marketing  & messaging (viewed through new eyes)
- USP (Unique Selling Proposition) & Positioning exercises
- Creating the WOW with your clients

Our Speaker

 Bob Stalbaum
Strategies for Success









Bob Stalbaum is a nationally recognized business strategist, master marketer, speaker, trainer, consultant and coach. With a broad and accomplished background as a business owner and corporate executive, Bob brings a great deal of experience, both professionally and personally, to his consulting practice and speaking engagements.

As a top executive in the travel and tourism industry for over 25 years, Bob had a major impact on how travel was sold, marketed and serviced.

Over the last sixteen years as President of Strategies for Success, Bob has helped over 1700 different businesses increase their sales and revenues, while also achieving positive and lasting changes in organizational operations and behavior.

He has shared his business and marketing expertise with thousands of entrepreneurs, corporate executives and consultants. You will find him to be a high-content speaker who will give you straightforward advice on what it takes to operate your business successfully.

Bob is a practitioner, not a theorist. You will enjoy his insight and clear style of communication.


April 8, 2013

 The Nassau Club of Princeton
6 Mercer Street
(Corner of Mercer & Nassau Streets)
Princeton, NJ  08540   

12 Noon to 2 pm - Lunch Program

Jackets are required at this venue!!

Registration and Pricing

All attendees, regardless of payment method, are requested to register online for this event by clicking on the Register/RSVP for this Event link in the above registration information section.

Please register no later than Thursday, April 4, to ensure your space at this event. As we must guarantee the count with the caterer, your registration shall commit you to pay for the event, unless you cancel before the above registration deadline by notifying IMCNJ Treasurer Don McDermott at

The pricing for this program is:

$32 - IMC members
$32 - Non-members

Please note that walk-in attendees that do not register in advance will be charged a $5 fee in addition to the above program pricing.

Payment can be made by either:

(1) Credit Card (AMEX/Visa/Mastercard): When registering, select the optional Pay by Credit Card ticket for yourself (and guest). Then proceed to checkout to enter your credit card information to complete the transaction.

(2) Check: Complete the online registration, selecting the "Pay by Check" ticket with $0 pricing. The IMCNJ Treasurer will send you an invoice. Please bring a check payable to "IMC New Jersey" to the event or remit payment to the address on the invoice.

If you have any questions or need assistance with the registration process, please contact IMCNJ Treasurer Don McDermott at

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