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IMC NCR: Energize Your “Personal Online Brand!”
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IMC NCR: Energize Your “Personal Online Brand!”

Today, if you’re not on the Internet, you’re not in business. But, what’s different about marketing in the Internet Age? Are you perceived as an expert in your field? Are you actively managing your marketing and branding on the Internet? This program will help you develop your credibility online as a subject matter expert. Come early (at 5 pm) and get a professional "headshot" for your online presence.

When: *WEDNESDAY, February 13, 2013
6:00 to 9:15 PM
Where: Arlington Hyatt Hotel
1325 Wilson Boulevard
Arlington, VA  22209
Contact: Raymond Suarez

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Energize Your "Personal Online Brand!”

An Evening With Grant Goodwin

Come at 5 pm and get a professional headshot
taken that will enhance your online presence
(FREE, compliments of Allroads)

Today, if you’re not on the Internet, you’re not in business.  But, what’s different about marketing in the Internet Age?  Are you perceived as an expert in your field?  Are you actively managing your marketing and branding on the Internet?

Grant Goodwin, President of All Roads Inc in Ontario, Canada, developed IMC NCR’s Wednesday, February 13 program for IMC USA’s October 2012 "Grow!” Conference in Orlando, FL, to better position IMC member consultants as online thought leaders.  The company helps consultants achieve visibility amidst Internet clutter, build and maintain trusting relationships, and differentiate themselves from competitors in the market.  They assist in creating rich online content that informs and teaches within their clients’ areas of expertise, to position the consultant as a subject matter expert, and to foster a preference among prospects seeking an expert to solve complex problems.

In our Wednesday, February 13 session you will learn how:

  • The objective for marketing online is not to "sell”, but to "teach”
  • To create brand-friendly content and a pleasing user experience
  • To manage your appearance on search engines
  • Effective branding leads to "buying conversations” with clients and prospects, and makes it easier for people to refer you to others
  • To leverage online content across every dimension of your firm
  • Online thought leadership translates into speaking and content sales opportunities.

A "Sweetheart Deal”

The evening of Wednesday February 13 is devoted to developing your credibility online as a subject matter expert.  It includes access to All Roads’ personal online brand assessment tool ("Do I Matter”), a conceptual overview of the Personal Online Branding strategy, a hands-on individualized workshop, a custom brand consultation kit, a one-on-one online brand consultation with an All Roads’ Personal Online Branding expert, and a photo shoot to produce a professional "headshot” for your online use.

About Our Speaker

As Founder of All Roads, Grant Goodwin spends every day making the World Wide Web work for executives, professionals, and business owners across North America.

In 2001, Grant started an online education network that was the first of its kind to enable undergrads to access graduate level students and professors for academic assistance.  This led to an online content sales business, and later expanded to providing knowledge and content to the advertising industry and other Fortune 500 businesses.

Grant’s background in online marketing, marketing research, content development, sales and branding led him to better understand the opportunities provided online for those that have a great product or service but minimal exposure.  When Grant realized subject matter experts and thought leaders were increasingly seeking him out for advice on how to better use the World Wide Web, it became clear that there was a market for a full service agency to assist individuals who are skilled, but invisible online.

Dinner Buffet

LOCATION: Hyatt Arlington is conveniently located in Arlington, VA hotel. Just minutes from Washington, DC and only steps to the Rosslyn Metro.

METRO: ROSSLYN (Exit East side. L on Fort Myer Dr., RT on Wilson)

DRIVING: Maps & Directions

PARKING: Hotel underground self-parking garage; enter on Nash Street, $20.00/day. Hotel valet $25.00. On street Pay-to-Park where available.

Special Member Value:

#1 – Register early and get a $10 Discount (by midnight Sunday, February 10)

#2 - Get "Read ahead” info and ideas you can use at

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