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ORSWW General Meeting - Unbreakable Rules of Marketing
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General Meeting of IMC ORSWW Chapter. This month learn how to better market your practice, and help your clients market themselves, with the "Unbreakable Rules of Marketing."

When: 3rd Tuesday
7:00am to 9:00am
Where: Multnomah Athletic Club
1894 SW Salmon St.
Portland, Oregon 
United States
Contact: Bruce Hazen

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IMC Oregon SW Washington Chapter
eneral Meeting
April 16, 2013, 7am - 9am

Speaker is Cathey Armillas, co-author of 

The Unbreakable Rules of Marketing

Marketing is about getting people to love you. That’s what it comes down to. Love. Love for you, your ideas, your products, your services, your organization or anything you are trying to market. No matter what it is, you have to know the rules.

The Unbreakable Rules of Marketing are the rules on how to get that love. 

You’ll learn how:

  • Consistency beats ability and how a good strategy and constant exposure wins every time
  • Emotions rule the world and how you can use them in marketing to connect with people
  • Every single thing you do is marketing and how you can use that to your advantage

Special presenter Cathey Armillas

When companies need to reach people in unique ways, they call on Cathey Armillas. She has been notorious for creating wildly successful marketing strategies. She runs PURA Marketing and is the author ofthe book The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You. 

Cathey’s use of the Unbreakable Rules of Marketing has helped reach millions of people and quadrupled her clients’ sales. In one example, she created a viral marketing campaign for a client by shredding items such as soccer balls, torpedoes, even a Volkswagen, and posting videos of them online. It landed the client on the David Letterman Show, CNN, CNBC, the Discovery Channel and many other national TV shows; as well as netting them $25 million dollars in additional revenue in the first year it ran.

Cathey’s mission is to teach people the unbreakable rules of 
marketing so they can use them in their efforts to get people to love them, and love what they do.

About the book

 "The Unbreakable Rules of Marketing"

9 ½ Ways to Get People to Love You

Get people to love you.

The Unbreakable Rules of Marketing are the rules that govern how to get people to love you, your company, your products, your  ideas, your cause, or your dog. 

After you read this book, you'll be far more conscious of how you're marketing all the time, and how you can be much better at it. Whether you're trying to get someone to buy your product, vote for you, go out with you, marry you, hire you, or get your kids to clean up their room, you're marketing. This book is about the principles of marketing that have always been with us, but that  most people aren't even aware of.


  • 7:00am Registration & networking
  • 7:30am Open & Breakfast
  • 7:50am Announcments
  • 8:00am Program
  • 8:50am Wrap up
  • 9:00am Dismiss

Members $30, Guests $40, At door $40    No refunds.  

If questions, contact Henry Gregor, Strategic Visions 

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