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LAX Breakfast -7 Signs It's Time To Reposition Your Brand
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7 Signs It's Time To Reposition Your Brand

When: Friday, April 5, 2013
7:00-9:00 AM
Where: The Lakes Golf Course
400 South Sepulveda Blvd.
El Segundo, California  90245
United States
Contact: Jennifer Beever

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IMC Southern California
Please join us for the Monthly
LAX-Area Breakfast Meeting
Friday, April 5, 2013


The Lakes Golf Course
& Driving Range
400 S. Sepulveda Blvd
El Segundo, CA 90245

RSVP by Wednesday, April 3, 2013 to reserve your place

Cost: $22 for IMC members. $27 for non-members.

From the website, register via the link under the red "Registration Information" bar.

From emailClick HERE to register, (

and select the event under "Upcoming Events”

For more information, contact Jennifer Beever CMC,

About the LAX-Area
Breakfast Meetings

The LAX-Area Breakfasts
occur normally on the
1st Friday of each month
from 7:00 - 9:00 a.m

7 Signs It’s Time To Reposition Your Brand

With Farida Fotouhi

Do prospective clients get what you do? Has your practice, the competition, or the way clients buy changed since you hung out your consulting shingle? Perhaps you never invested in branding your practice in the first place! Regardless, by doing business you began to position a brand – good or bad.

Join us on Friday, April 5th, for this interactive and high energy presentation by veteran branding and ad exec Farida Fotouhi. Farida will help you understand the signs that a brand isn’t working and how to fix it. At this program you will learn a framework for examining the three realities that must guide your branding, marketing and positioning strategy and how to make sure your brand is in alignment with current realities. Don’t miss this program and great networking with your fellow consultants. 

About Our Speaker, Farida Fotouhi

Farida Fotouhi is President of Reality2, a marketing, branding and creative services company she founded to help clients address new realities in the business environment. Prior to Reality2, she was co-founder and CEO of Fotouhi Alonso Inc., which was one of LA’s top mid-sized advertising agencies for over 20 years. Farida has spent 30 years working with clients ranging from major national brands to entrepreneurial start-ups. Her experience spans virtually every category in both BtoB and consumer marketing. She has developed branding strategies and marketing programs for Honda, FX Network, LA Times, Epson, LA DWP, SNL Financial, Cal Poly Pomona, and Mocha Mix, to name a few. Farida graduated cum laude from Middlebury College in Vermont. The daughter of an American diplomat, Farida spent her childhood overseas, and consequently speaks Japanese, Portuguese, some French, Hausa, and casual Spanish.

From the website, register via the link under the red "Registration Information" bar.

From email, Click HERE to register, (

and select the event under "Upcoming Events”

For more information, contact Jennifer Beever CMC, 

April 5, 2013

7:00 – 7:30 AM Arrival and Networking
7:30 Hot Breakfast Buffet
7:40 Brief Announcements & Attendee Introductions
8:00 Program Begins
8:50 Q&A
9:00 Adjourn

At The Lakes Golf Clubhouse,
400 South Sepulveda Blvd. El Segundo, Los Angeles, CA, 90245

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