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IMC SoCal SFV Breakfast - Leverage LinkedIn for Marketing Success
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Advanced LinkedIn for Consultants: Leverage the New Features to Grow Your Business

When: Friday, April 19, 2013
7:30 AM
Where: Greenberg & Bass
16000 Ventura Blvd., Suite 1000
Encino, California  91436
United States
Contact: Jerry Savin CMC

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IMC Southern California
Please join us for the San Fernando Valley  
Breakfast Meeting
Friday, April 19, 2013


Greenberg & Bass
16000 Ventura Blvd.,
Suite 1000,
Encino, CA, 91436

RSVP by Wednesday, April 17 to reserve your place, to

Cost: $15 for IMC members. $20 for non-members.

Please make check payable to IMC

About the San Fernando Valley
Breakfast Meetings

The San Fernando Valley Breakfasts occur on the 3rd
Friday of each month
from 7:30 - 9:00 a.m

Leverage LinkedIn for Marketing Success

With Jeff Gotro CMC

Advanced LinkedIn for Consultants: Leverage the New Features to Grow Your Business

LinkedIn is the fastest growing social media site dedicated solely to professionals. There are over 175 million members and over 75% have a college degree or better. 82 companies in the Fortune 100 use LinkedIn for corporate hiring. Did that grab your attention? LinkedIn isn’t like Facebook or Twitter where you can connect with your friends and share photos and your latest adventures. LinkedIn is used to do business. There have been significant improvements in LinkedIn over the last year. The presentation will provide insights into using these advanced features to get consulting business. Key topics to be covered are:

  • Brief review of profile basics
  • Optimize your profile for search (using your 1 to 2 most important keywords)
  • Use the new Endorsements feature
  • Build a Company Page to highlight your Services
  • Participate in Groups to leverage your expertise
  • Showcase your expertise using Answers

The presentation will give you a road map to take action and make your LinkedIn presence increase your business.


About Jeffrey T. Gotro, Ph.D., CMC®

Jeff is the President and founder of InnoCentrix, LLC, a technical and management consulting company that serves the polymer (plastics) industry. Jeff has over thirty years’ experience in polymers having held scientific and leadership positions at IBM, AlliedSignal, Honeywell International, and Ablestik Laboratories. Jeff brings to his clients a solid proficiency in

  • Solving complex technical problems
  • Identifying polymer materials and process solutions for new products
  • Identifying new business development opportunities in the polymer industry
  • Intellectual property strategy and management
  • Leading innovation in biopolymers and bioplastics for environmental sustainability
He has consulting experience with companies ranging from early-stage start-ups to Fortune 50 companies. His unique combination of deep technical knowledge and business experience allow him to drive client projects to commercial success. Jeff holds a Ph.D. in Materials Science from Northwestern University with a specialty in polymer science and is a Certified Management Consultant (CMC®) from the Institute of Management Consultants (IMC-USA).


Bring a breakfast topic that interests you for 2013. There will be networking, coffee, juice and breakfast pastries, and a provocative discussion led by Chris Christensen. The cost remains $20 for members and $25 for non-members. Everyone is welcome. We promise an interesting and informative time for all.

Email your reservations to Jerry Savin - (so we know how much coffee and rolls to bring).

April 19, 2013, 7:30 AM

At Greenberg & Bass, 16000 Ventura Blvd., Suite 1000, Encino, CA, 91436

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