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IMC SoCal - Orange County Chapter Breakfast, July 2013
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Branding Your Consulting Practice -- What Consultants Need to Know to Position Their Own Brand

When: Thursday, July 11, 2013
7:00-9:00 AM
Where: Mimi's Cafe
4030 Barranca Parkway
Irvine, California  92604
United States
Contact: Harald Weiss

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IMC Orange County
Don't miss our July 11, 2013 Orange County Breakfast!
Thursday, July 11, 2013
Mimi's Café, Irvine, 7:00 to 9:00 a.m.


Good Location, New Expanded Menu, Easy Parking: Mimi's Café in Irvine!
Mimi's Café is located at 4030 Barranca Pkwy, Irvine, CA 92604, at the southwest corner of Culver & Barranca, 1-1/2 miles north on Culver from I-405.
Driving north on Culver, turn right on Barranca, then into Mimi's free parking lot. You will love our private meeting room with big windows.

$10 for IMC members, $20 for non-members. This includes any choice from the expanded IMC hot breakfast menu, tax and tip included.

Via email to
Harald Weiss,


All are welcome to our events, not just IMC members. We strive to provide practical practice building skills for self-employed consultants in all specialties, and to foster networking in a supportive environment.


About IMC Orange County

IMC OC is the Orange County Chapter of the Institute of Management Consultants (IMC USA), the national accrediting organization for management consultants. In addition to providing a wide range of benefits to management consultants, IMC awards the prestigious CMC (Certified Management Consultant) certification mark.

Branding Your Consulting Practice --
What Consultants Need to Know to Position Their Own Brand

With Farida Fotouhi, President, Reality2

Do prospective clients get what you do? Has your practice, the competition, or the way clients buy changed since you hung out your consulting shingle? Perhaps you have never invested in branding your practice, but by doing business you have begun to position your own brand – good or bad.

To learn about branding your consulting practice, join us on Thursday, July 11, for an interactive and high-energy presentation by veteran branding ad exec Farida Fotouhi. Farida will help you understand the signs that a brand isn’t working and how to fix it. At this program you will learn a framework for examining the three realities that must guide your branding, marketing and positioning strategies and how to make sure your brand is in alignment with current realities.

All are welcome, not just IMC members. This will not only be a great learning experience, but also an opportunity for you to network with your fellow consultants and other self-employed professionals in the Greater Orange County area. Think about what you would like your consulting brand to be in the marketplace.

About Farida Fotouhi, President, Reality2 

Farida Fotouhi is President of Reality2, a marketing, branding and creative services company she founded to help clients address new realities in the business environment. Prior to Reality2, she was co-founder and CEO of Fotouhi Alonso Inc., one of LA’s top mid-sized advertising agencies for over 20 years. She has spent 30 years working with clients ranging from national brands to entrepreneurial start-ups, spanning B-to-B and consumer marketing. She has developed branding strategies and marketing programs for Honda, FX Network, LA Times, Epson, LA DWP, SNL Financial, Cal Poly Pomona, and Mocha Mix, to name a few. She graduated cum laude from Middlebury College in Vermont. The daughter of an American diplomat, she spent her childhood overseas. She speaks Japanese, Portuguese, some French, Hausa, and casual Spanish.


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