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IMC NorCal Virtual Meeting "How to Be a Media Magnet"
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Roberta Guise an experienced marketing consultant who helps her clients connect with and gain market visibility through media contacts will present tips and best practices in this virtual meeting.

When: 10/16/2013
4:00 PM
Where: On Line Virtual Meeting
Contact: Don Scellato CMC FIMC
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IMC Norcal Webinar Series presents

How To Be A Media Magnet (and get journalists to beat a path to your door)

If you want to be known beyond your immediate client base as a go-to authority, and leave a legacy of ideas as a thought leader in your field of expertise, plan to make editors, reporters and influential bloggers your best friends.

Join Roberta Guise as she reveals her top 6 principles, strategies and techniques for developing enduring relationships with the media, so that you’re increasingly asked for quotes and interviews.

Bigger visibility means bigger exposure to future clients and influential speaking engagements, leading to greater professional and personal satisfaction, and higher revenues for your consulting practice.  

What you’ll get
     o Confidently and effectively "package” your message and present yourself as an authority to editors, targeted reporters, and influential bloggers
    o Assess and match the best media outlets for your message
    o Apply the top 6 keys for building enduring relationships with the media to your specific situation 
    o Learn techniques for overcoming discomfort and beliefs that can hold you back from working with the media  


Roberta Guise is a trusted adviser to consultants, small business owners, authors, women, and leaders of non-profits. She advises them on how to market and get known, be more than a little bit famous, and make the world a better place.

She also guides and consults women on how to break the rules and be known as acknowledged influencers and thought leaders in their fields of expertise.

Roberta swims in the frigid waters of San Francisco Bay, which she says is mostly mind over matter.

And dealing with the media, she tells us, is in many ways like facing the cold water of the bay: it hurts the first couple of times and gets easier with each "exposure.” And just as completing a cold-water workout leaves one with a lasting glow, she says that getting published in the media can really make your day shine!

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