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IMC DFW Consultants Forum - Great Leaders & the Multi-Generational Business Environment
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When: Monday, November 18, 2013
From 5:40 PM to 8:00 PM
Where: Brookhaven Country Club
3333 Golfing Green Drive
Farmers Branch, Texas  75234
United States
Contact: Ian Birch - IMC DFW Webmaster

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Presenting the Consultant’s Forum, November 18th 5:40 P.M.

Share.      Learn.      Grow.


How Great Leaders
Harness the Potential of
the Multi-Generational Business Environment


Register now


Today’s hyper-connected young executives rely on tools and rules that may seem foreign to many of us. Yet a successful engagement requires building strong working relationships not only with them, but with an enterprise that spans generations.

Learn how from the expert, Allison Cerra  

Allison Cerra
Allison will describe the nature and composition of the new multi-generational business environment and how great leaders hope to harness its potential for business success.

About the speaker
Named to the "40 Under 40"  list of most exciting people in the telecom business by Global Telecoms Business and the Dallas Business Journal (2012); Recognized as Outstanding Young Alumna from SMU (2011); And honored as CMO of the Year by the DFW chapter of the American Marketing Association (2011), she’s a sought after speaker and author of  ‘The Shift: The Evolving Market, Players and Business models in a 2.0 World.

About the Program

Learn how technology is shaping consumer and employee behavior. And gain insight into how employers are adopting new means of doing business, as trends of one era confront traditions of another. Learn how a better understanding of a workforce growing in diversity can help your consultancy succeed. 

Register Today!  You will leave the November 18th Forum informed about:

  • Generational perspectives
  • Social forces reshaping business
  • Bridging generational interests
  • Implications for your Consulting services


More about our speaker

Allison Cerra is Vice President of Marketing and Communications for Alcatel-Lucent’s Global Sales and Marketing organization. In this capacity, Allison oversees marketing strategy and communications, and engages with service providers around the world on go-to-market strategies for new product launches, including video, broadband and mobile services. With more than 15 years of experience in the telecommunications industry, Allison has worked in both the service provider and equipment vendor categories. 

 In addition, Allison is the co-author of several books on the interplay of communications technology, identity, and end-user trends. They include the recent Transforming Business: Big Data, Mobility, and Globalization, Identity Shift and The Shift: The Evolving Market, Players and Business Models in a 2.0 World. Allison also has published several whitepapers and articles about emerging end user broadband trends and market potential for next-generation services. 

She is Vice Chair of the board for the World Affairs Council of Dallas/Fort Worth and serves on the boards of the Telecommunications Industry Association and the Institute for Communication Technology Management.

About IMC Dallas Fort Worth Chapter

The Dallas Chapter of Institute of Management Consultants (IMC) conducts a monthly "Forum" designed to provide chapter members and guests with insights into current business ideas, trends through presentations and allows opportunities to share ideas and network. To learn more about IMC and our chapter, please visit  or


Where Brookhaven Country Club
3333 Golfing Green Drive, Farmers Branch, Dallas, Texas 75234
Parking & Entrance Free parking
Networking 5:40 - 6:20 pm

6:20- 6:50 pm

Speaker introduction 6:55 pm
Program 7:00 - 7:45 pm
Q&A 7:45 - 8:00 pm

$25 for IMC members, $35 for non-members
(Includes buffet style dinner, soft drink and dessert.  Vegetarian or vegan meals are available.  Please let us know when you register.)
Please bring cash or check if you plan to pay at the door.

Questions Registration and payment issues - Ian Birch, IMC-DFW Webmaster (
Questions related to this event – Ilona Pesti, Forum Director (
2013-2014 Forums
Date Topic
Nov 18, 2013 How Great Leaders Harness the Potential of the Multi-Generational Business Environment
Dec 16, 2013 Holiday Event
Jan 20, 2014 Entrepreneurial Decision-Making for Business 
Feb 17, 2014 CEO Panel: A View from the Top
Mar 17, 2014 Optimizing Human Capital in Growing Organizations
Apr 21, 2014 Big Data’s Impact on Future Business
May 19, 2014 The Changing Regulatory Environment: Risks and Opportunities for Consultants

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