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IMC SoCal LAX Breakfast Meeting
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How To Be Your Own PR Firm

When: 1/10/2014
7:30-9 AM
Where: The Lakes Golf Course & Driving Range
400 S. Sepulveda Blvd
El Segundo, California  90245
United States
Contact: Jerry Savin
(310) 229-8947

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IMC Southern California
Please join us for the:

IMC SoCal Chapter Breakfast Meeting
Friday, January 10 @ 7:30 AM

How To Be Your Own PR Firm

With Sharon Berman

Some professionals seem to get all the coverage. Why? Because they have learned what it takes to attract media attention. You can, too.

"How To Be Your Own PR firm" will show you how to leverage your knowledge to increase your visibility and reinforce your credibility by:

  • Positioning yourself as an expert spokesperson.
  • Publishing articles with you as the author.
  • Obtaining feature articles about you and your firm.


The Lakes Golf Course & Driving Range
400 S. Sepulveda Blvd
El Segundo, CA 90245

Cost: $22 for IMC members. $27 for non-members.

Reservations may be made online:

RSVP by Wednesday, January 8, 2014 to reserve your place

For more information, contact Jerald Savin CMC,

About Sharon Berman

Presenter Sharon Berman is the Principal of Berbay Corp., a marketing and public relations firm specializing in working with professional services firms. Founded 17 years ago, Berbay creates the visibility and credibility that fuel revenue growth.

Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in theLos Angeles TimesandWall Street Journal, among other publications. - See more at

About IMC Southern California

The SoCal Chapter of IMC serves as a forum for professional management consultants to meet and interact with other consultants from various disciplines (for example, Operations, Human Resources, Marketing, Technology and Organizational Change).

Monthly breakfast meetings, dinner events and Special Interest Groups foster professional development and networking opportunities.

Unless otherwise specified the breakfast meetings are held on the first Friday of each month at The Lakes Golf Course in El Segundo.

Serving the greater Los Angeles area as well as Santa Barbara, San Fernando Valley and Pasadena areas, IMC SoCal meetings are open to both members and non-members.

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