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Houston Chapter Event - 16 October 2009
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When: Friday, 16 October 2009
10:00 AM to 1:00 PM
Where: HESS Club
5240 Westheimer Way
Houston, Texas  77479
United States
Contact: IMC Houston

Online registration is closed.
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"Don’t Let a Good Recession Go to Waste"


Marketing your brand during tough times
Ward Pennebaker 
10:00 AM to 11:00 AM – Professional Development (PD) Roundtable

Session Topic:   "Writing for Publicity and Profit”  

Lead:                   Kathy Fediw, LEED AP, CLP, CLT

Facilitator:         Reardon Smith, CMC


Learn how writing articles, manuals, newsletters, books, and more, can help publicize your consulting expertise and bring in a second stream of revenue.  You’ll learn how to bundle writing products for increased income.  Bring your laptop or a notepad and be prepared to write your first article!


The PD workshop series is designed to cover all aspects of managing a successful consulting practice - as an internal or external consultant.

11:00 AM to 1:00 PM:  Networking, Lunch and Program

"Don’t Let a Good Recession Go to Waste"


Marketing your brand during tough times

It is well documented that market share moves in down economies. As many companies push to conserve resources, cut staff and wait for the uptick, opportunities abound for those willing to take a more aggressive stance. In downturns companies should be assessing their brand positioning, refining their messaging and finding new ways to communicate their differentiation and value.

Ward will present historical data, case histories and strategies that companies can use to lay the foundation to leap over the competition.


Our Speaker – Ward Pennebaker

Ward Pennebaker is founder and a principal of Pennebaker Fifth Ring, a strategic branding, advertising and litigation support agency with offices in Houston, New Orleans, Aberdeen and Dubai. He graduated with honors in psychology from Harvard, was an art director and designer at advertising agencies and at Exxon prior to forming his company. He works with clients around the world to develop their strategic branding, positioning and messaging programs and is frequent speaker on branding, effective presentations and marketing strategies.


Cost with Pre-registration: 
 $30:  IMC USA Members:
 $20:  Students
 $35:  All Others

Fee covers both sessions and lunch.  Pre-registration is requested  The deadline is the  Tuesday of the week of the event. 



Walk-ins are welcome without reservations but will pay a $10 surcharge per person.


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