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SoCal - Marketing Roundtable II - November
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When: Friday, November 6, 2009
11 AM - 1 PM
Where: The Lakes
400 S Sepulveda Blvd.
El Segundo, California  90245
United States
Contact: Robert Josefek, PhD

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IMC SoCal Marketing Round-table II Announcement
Friday, November 6, 2009

Based on the great success of the first Marketing Round-table, the chapter is preparing to launch a second

The Marketing Round-table II held it's formation meeting on October 6, 2009, at the the Ayers Hotel and thought you might be interested in joining the group.

The Marketing Roundtable will help its members hone the skills needed to market their business from the ground up. The group agreed in the initial meeting to begin by drafting Mission and Vision Statements and Business Plans. The self-directed group may choose to work on a variety of marketing activities including:
- Determining target markets, target clients and target referral sources
- Creating the "Personal Story - Who I Am, What I Do" and an "Elevator Speech"
- Creating a company Internet presence including web site, blog and using social media
- Identifying networking opportunities
- Creating various marketing materials, both print and web-based
Ultimately, our goal is to develop a functional and realistic marketing plan and materials. All of these efforts will be done with the support and feedback of other members of the Round-table.

The design of the group is such that members help members so commitment and regular participation are required. And since participation in this group is limited to just a few more members, it is essential that you join the group at it's next meeting, 11 AM - 1 PM on November 6, 2009, at The Lakes, 400 S Sepulveda Blvd, El Segundo CA 90245.

Notes from the first meeting and assignment for the next:

At the first meeting, the following people joined to form the IMC Marketing Roundtable II on October 6, 2009, at the the Ayers Hotel:
Jennifer Beever
Alan Freeman
Martha Spelman
Nathan Weibe

Alums from Marketing Roundtable I, Bob Josefek, Cherie Sion, and Jerry Savin, attended to share their experiences with the prior group and help the new group get started.

There was discussion about the nature and direction of the new group and agreement that members will come to the meeting with draft Mission and Vision Statements and will be prepared to discuss these as well as outline the agenda for future meetings.

The next meeting of the Marketing Roundtable II will be held 11 AM - 1 PM on November 6, 2009, at The Lakes, 400 S Sepulveda Blvd, El Segundo CA 90245. If you are interested in joining the group, contact Bob Josefek at

Please note that anyone is welcome to attend this 2nd group meeting. However, for future meetings of the Marketing Round-table II, please note that membership in IMC is required.

Thanks to Martha and Jennifer for their help drafting this announcement.

DATE: Friday, November 6, 2009
TIME: 11 AM - 1 PM
LOCATION: The Lakes, 400 S Sepulveda Blvd, El Segundo CA 90245
PRICE: Your Choice from the Menu + $5 for IMC SoCal

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