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IMC DFW Practice Development Workshop
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IMC Dallas/Forth Worth Chapter
Practice Development Workshop

Learn from experts, stay current, exchange ideas, and share your expertise!  The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. Join us if you are new to the consulting profession, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or a seasoned practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop meets the first Wednesday of each month throughout the year. You can attend only some of the workshops or join us for the whole series.

Upcoming Workshop

Marketing Your Consultancy - I

July 6th, 2011

Click here for details

13701 Dallas Pkwy, Telos club, Parthenon conference room
West side of Dallas North Tollway, between Spring Valley and Alpha

(click here for Google map)

Cost per session:



7:15 am - 7:30 am
7:30 am - 9:00 am
$25 for members, $35 for non-members
$10 discount for registration 2 or more business days in advance
(includes continental breakfast; please bring cash or check)



Jan 5, 11 Successful Consulting Why clients engage; aligning to market needs
Feb 2, 11 Laying the Foundation -- Postponed to April due to bad weather --
Mar 2, 11 Legal Issues of Consulting The right legal structure; IP aspects; contracts
Apr 6, 11 Laying The Foundation Defining your services; Mission and value proposition
May 4, 11 Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Jun 1, 11 Creating Value for Clients Value; fair pricing; 'selling' your pricing
Jul 6, 11 Marketing Your Consultancy I Client & market segmentation; identifying prospects
Aug 3, 11 Marketing Your Consultancy II Brand building and consistent marketing strategy
Sep 7, 11 Marketing Your Consultancy III Collateral, newsletter, budgets
Oct 5, 11 Marketing Your Consultancy IV Networking and referrals; professional memberships
Nov 2, 11 Marketing Through The Web Websites & search engines; blogging
Dec 7, 11 Attention Grabbing Communications Speaking; press releases; media coverage
Jan 4, 12 IMC Code of Ethics I Integrity; confidentiality; conflicts of interest; etc.
Consulting Contracts & Proposals Roles; winning proposals; legal aspects
Feb 1, 12 Selling Consulting Services I Economic buyers; selling process; cold calls
Mar 7, 12 Selling Consulting Services II Closing the deal; dealing with problem clients
Apr 4, 12 Selling Consulting Services III How to sell to large corporations & senior buyers
May 2, 12 Managing Clients' Expectations Initial rapport; expectations; resolving scope conflicts
Jun 6, 12 Managing Your Resources Effectively using your time, finances and energy
Jul 4, 12 Expanding Your Consultancy Partners; subcontractors; virtual company; JVs
Aug 1, 12 Improving Your Strategic Agility  How to seize an opportunity to interest a buyer 
Sep 5, 12 Writing and Publishing for Success Writing case studies & articles; publishing books
Oct 3, 12 Effective Client Analysis Profiling; client base management; referral requests
Nov 7, 12 Asset Based Consulting Practice Building assets; productizing; valuing for resale
Dec 5, 12 How to Become a CMC Process; certification requirements

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