Intangible capital
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IMCNE Author Conversation: Intangible Capital: Putting Knowledge to Work in the 21st Century Org'n
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IMCNE Author Conversation
Intangible Capital: Putting Knowledge to Work in the 21st Century Organization

Wednesday, July 14, 2010
5:30 – 9:00pm

Rebecca’s Café
275 Grove St.
Newton, MA

Register Now! (Members of affilate organizations and students please see note below.)

IMCNE is pleased that long-time members Mary Adams CMC and Mike Oleksak CMC will share their innovative ideas from their new book: Intangible Capital: Putting Knowledge to Work in the 21st Century Organization.

Many C-level executives don’t realize it, but 70% of corporate value today is intangible—and essentially invisible to its managers, its stakeholders and its investors. This intangibles information gap leads to underperformance, inaccurate valuations and failed innovation across our economy. Intangible Capital is a manual for filling in this information gap and leveraging intangibles for growth and profit.

Moderator Julia Tanen will interview Mary and Mike about what the intangibles revolution means to every business—and what you need to know to profit from this trend. Learn how you can help your clients:

  • Identify the key sources of knowledge and value in a company 
  • Create simple reports that measure intangible assets 
  • Increase innovation by creating the right intangible capital ecosystem 
  • Build a company that is profitable today and sustainable over the long term—by focusing on the knowledge intangibles that drive competitive advantage

This will be a fun and interactive discussion that will change how you think about business.


Mary AdamsMary Adams CMC is a co-founder of I-Capital Advisors and Trek Consulting. She is one of the leading U.S. experts on intangible capital and is the author of the Smarter Companies blog. In 2006, Mary created the IC Knowledge Center, a community she created to unite experts from the many disciplines and geographies interested in leveraging IC. Prior to starting her consulting business, she had a fifteen-year career as a high-risk lender at Citicorp and Sanwa Business Credit. Mike Oleksak


Michael Oleksak CMC is a co-founder of the Exit Planning Exchange and Trek Consulting. He has been a trusted advisor to countless owner/managers of middle market businesses. Prior to co-founding Trek in 2002, Michael built a Latin American business for the PORTIA group at Thomson Financial. He began his career as a VP and commercial lending officer for Bank of Boston.



Julia TanenJulia Tanen is Managing Director, KCSA Boston. She has been a guiding force in the growth of her clients throughout her 20-year communications career. Tanen has helped non-profit, academic, technology, biotech, professional services and consumer companies achieve sales goals and visibility through targeted media, analyst relations, and corporate identity programs. Clients have included Nextel, CardScan, Cable Design Technologies, Worcester Polytechnic Institute, Emmes Capital, ProMutual Insurance Group Insurance, Raytheon Wireless and ReMax.

Books will be available for purchase following the program.

The evening will include networking and a light dinner prior to the start of the panel discussion and Q&A.

For more information, contact the event organizer, Vanessa Fox (


5:30-6:30 Registration, Networking, and Light Dinner
6:30-9:00 Discussion and Q&A

Registration Fee
Credit cards and advance payment by check will be accepted.

(Until 7/2/10)


Late and Walk-in













Members of Affiliate Organizations: Please use discount code "IMCNE-AFFIL2" when requested in the registration process. You will be asked to confirm membership at the registration desk.

Students: Please use discount code "IMCNE-STDNT2". You will be asked for a student ID card. Student members of IMC already have discount applied and may not use the discount code.

Register Now by Credit Card!

To pay by check: Please make your check payable to the "Institute of Management Consultants New England" and specify the July 14, 2010 event. Checks must be received 2 days prior to the event and should be mailed to:

IMC New England
PO Box 3240
Framingham, MA 01705

Administrative Questions

For questions about registration or other matters unrelated to the topic of the dinner, please contact Donna Marino (

Refund Policy

Cancellations received in writing or by email prior to 10 business days before the event can be refunded or applied to a future event. Cancellations received in writing or by email until 2 business days prior to the event can be applied towards a future event.


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