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Social Media: Oh Where to Begin?

Social media can be a great tool for consultants to market their firms and to develop a reputation as a thought leader. But it can be pretty overwhelming to get started.

Mary Adams will share how she eased into social media and give you concrete steps to get started yourself. The primary focus will be blogging but we will also briefly look at LinkedIn and Twitter. We will not cover Facebook in any detail.

If you have been putting this off and want to jump start your own social media, this will be a great place to start. You will learn:
  • How to get started mentally by planning your content
  • Why it is all about search engine optimization
  • How to get set up with the technology
  • Why you should start with LinkedIn
  • How to mix blogging and tweeting
  • Why your real goal is conversations

Mary will also share stories about how her social media activities have helped her make contacts around the world and develop career-changing business opportunities.

About the Speaker
Mary Adams has more than 25 years experience helping CEO’s and CFO’s conquer challenges such as growth, change, mergers and acquisitions. She has been a trusted advisor over the years to a diverse group of executives from early stage to mature companies in technology, services and traditional industry. She started her career at Citibank and after 15 years in finance, she started a consulting company in 1999. Mary is an expert in the field of intellectual capital. She blogs on this subject at Smarter Companies and at the IC Knowledge Center, and also hosts a monthly conference call on intangibles for the Intangible Asset Finance Society. She and her partner, Michael Oleksak, are currently working on a book to be published in early 2010 by Praeger's Greenwood Press called Intangible Capital: Putting Knowledge to Work in the 21st Century Organization.

Some Essentials
  • Please bring your Wi-Fi enabled laptop. 
  • Due to space limitations we can only accept the first 15 registrants.
  • Food and beverages can be purchased separately.


Panera’s/Needham (just off Rte. 128)
120 Highland Avenue
Needham, MA 02494

More Details & Registration

The fee for this event is $10 for members and $15 for non-members.

Registration is filled! To add your name to the wait list, please contact:
Donna Marino
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