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Washington Consultants Quarterly (Winter 2014) Vol 1, Issue 1
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Washington Consultants Quarterly

A publication of the Institute of Management Consultants National Capital Region

Winter 2014

Volume 1, Issue 1


Member News


Becky Roberts of Catoctin Consulting, LLC, and Cynthia Miller of Purposeful Solutions, LLC, were recently awarded the Gold Facilitation Impact Award by the International Association of Facilitators for their work to plan and facilitate three retreats for NASA's Office of Legislative and Intergovernmental Affairs.

Gary Bettger has joined the faculty of George Mason University as an adjunct professor in the
Department of Public and International Affairs teaching graduate courses in Program Evaluation.

Valerie J. Southern of
Transportation Consultant, LLC, earned a recent contract award from CH2M Hill, Inc., for traffic signal design and specifications. The firm has also recently received an award from the City of Portsmouth, Rhode Island, and the law firm of McKenna, Long & Aldridge LLP to assess federal NEPA requirements.

Ed Barks' latest research paper is titled, "But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles."
He also launched
The Media Training Blog.

The Latest from CMC Central

The Certified Management Consultant™ (CMC®) certification is awarded to select consultants (only 10,000 worldwide) who have met global standards for competence, ethics, and results. Management consultants earn the CMC® through the most rigorous vetting process in the profession that includes receiving satisfaction surveys from clients, taking in-depth online examinations covering consulting competencies and ethics, and sitting for an oral examination with a panel of senior CMC®s.

Clients can be confident that the consultant who has earned the CMC® certification has a history of excellent performance in delivering results to clients; has met world-class standards of competence, ethics, and client satisfaction; and has maintained this level of professionalism through education and periodic certification renewal.

In the National Capital Region chapter, four of our members earned their CMC in 2013. Congratulations to Sam Ticha, Zlatica Kraljevic, Pals Nagaraj, and Daniela Gilardelli. The following CMCs gave their time and expertise to serve on CMC panels: Lou Cantolupo, Charles Day, Ron Wohl, Ray Suarez, Dale Gilliam, Ansari Abrar, Parag Ambardekar, Francie Dalton, and Dennis Kelly.

IMC NCR Leadership

President: Raymond Suarez


Administrator: Cynthia Miller


Certification: Becky Roberts


Member Alliances: Parag Ambardekar


Newsletter: Ed Barks


Past President: Richard Ziegler


Programs: Akira Oyama


Professional Development John Strawhorn


Public Relations: Karen Buehler


Secretary: Linda Howard


Treasurer: Michael A. Gallo


Webmaster: Mark Haas


Upcoming IMC NCR Meetings


Ed Barks speaks on February 13

Thursday, February 13, 2014
5:30 to 9:15 p.m.


The Consultant as Coach
Thursday, March 13, 2014
House of Lies
Thursday, April 10, 2014
Pull Marketing - Writing & Speaking
Thursday, May 8, 2014


Chapter President's Message

By Raymond W. Suarez


Happy New Year to each and every one of us as IMC NCR members! We welcome you to this inaugural publication of the Washington Consultants Quarterly, your conduit to share activities, achievements and opportunities with fellow IMC member consultants in the Washington, Maryland and Virginia regional market. As we embark upon another new year, with new ideas, insights, aspirations and possibilities, let's pause to look back from where we have come.


2012 and 2013
A small but dedicated group of holdover directors and newly elected officers inherited an IMC NCR in transition in 2012. Thanks to the extraordinary example set by Immediate-Past President Richard Ziegler, and the diligent stewardship of a new volunteer leadership team (Karen Buehler, John Strawhorn, Parag Ambardekar, Leona Charles, Becky Roberts), IMC NCR has grown in size, impact and stature.  Our objectives and accomplishments included:

  • Improved quality in programs, communications, meeting planning and logistics
  • Updated outreach and communications technologies (email, social media, online marketing, etc.)
  • Relocation of our meeting venue from D.C. to Northern Virginia
  • Formation of an IMCUSA student chapter at Argosy University, DC
  • Achieving monthly financial break even and maintaining capital reserves
  • Exceeding the 100 member mark for the second time in IMC NCR's history
  • Becoming the largest chapter nationally for the first time in IMCUSA history.

Due to the inspired efforts of our leadership team, and the appreciation and support demonstrated by our local members and friends, this past year culminated with the presentation to IMC NCR of the Chapter Recognition Award 2013 at IMC USA's Grow! Conference in October which acknowledged: "your aspirations, ideals, efforts and impact as a collaborative community of professional consultants, and of your contributions to IMC USA and (its) commitment to excellence and ethics in the practice and profession of management consulting".

We thank IMC USA Chairman Loraine Huchler and Executive Director Gail McCauley for your support and recognition.

2014 and 2015
Our goal as a chapter in 2014 begins with continuing to improve and deliver value to members and your businesses in the Metropolitan Washington DC consulting community.  Our specific objectives for the next two years include:

  • Realization of this first Chapter newsletter (Washington Consultants Quarterly)
  • Development and re-launch of an IMC NCR Mentor-Protégé program
  • Implementation of a member survey (the most recent coming in 2010)
  • Development and delivery of long-form, local, professional development (full-day and/or weekend)
  • Focus and broader support for alliances, teaming and partnering among members to expand the scope and scale of our business prospects
  • Production of a local IMC NCR Member-Only Directory for distribution to client audiences
  • Proactive development of customer awareness, branding, and marketing in client communities.

We are thankful to five members who have signed on to help make these objectives possible by joining the Chapter's Board of Directors for 2014-2015: Michael Gallo, Linda Howard, Akira Oyama, Ed Barks, and Cynthia Miller. We also invite and welcome each and every member to participate in our chapter operations as a director, committee member, or project leader.

Membership Renewal
We hope that you will join and support us in strengthening and advancing the professional aspirations and business interests of our local independent consulting community by renewing your membership in IMC as soon as possible. The sooner you renew, the greater the value of membership to you, and to our chapter in the form of allocations from IMCUSA which in turn support the programs and operations that support you, your business and your profession.

Final Thoughts
Let us also take this opportunity to recognize and to thank Michael Cohen, CMC for his past service as an IMC NCR board member, Program Chair and President, and for his incomparable 25 years of continuous membership in IMC NCR.

And one final thank you to Ed Barks,
Barks Communications, for shouldering the responsibility of making the idea of a chapter newsletter a reality, and thereby creating this opportunity for industry-wide communication locally. Thank you, Ed!  

Here's to a busy and prosperous 2014 for each and every one of us. Look to this publication quarterly for relevant news and information on your local IMC NCR chapter, IMC USA, and your Washington regional consulting community. Your ideas, comments and content contributions for future editions are encouraged, and welcome. Thank you!


What's Happening at IMC USA

The Power of IMC Affiliation
IMC affiliation and demonstrated commitment to the consulting profession has created new business and closer relationships for four IMC members. Over the past year, this team has developed a management consulting training curriculum for the European Bank for Reconstruction and Development (EBRD). Selected on a global basis, the team developed and piloted six courses designed to help convert 34 principally Eastern European and central Asian countries to market economies by building a strong management consulting profession and industry.

The curriculum was designed to teach consultants about starting and managing a consulting practice, as well as selling and marketing, the essentials of consulting practices, business diagnostics and project management. The six courses are being translated into multiple languages to be trained by local instructors.

The IMC network was critical to select the right mix of talent. A global search for a consulting team focused on commitment to the profession, understanding of consulting competencies and demonstrated training expertise. Despite their location (Drumm McNaughton is from San Diego, Don Scellato is from San Francisco, and Gary Bettger and Mark Haas are from Washington), their connection through IMC USA led to the creation of this winning team.

The foundation on which this team was built was based on long service to IMC, not just "having met someone through IMC." Drumm, Mark and Don know each other because they have been chapter presidents and served on the national Board and committees. Mark brought Gary to the team by knowing him through active participation in IMC NCR. The client found the team's technical expertise compelling but a major differentiator from other teams around the world was the clear commitment to the consulting profession demonstrated by years of service.

Following development of the six-course curriculum, the team traveled to Serbia and Macedonia in the fall of 2013 to pilot test the courses. Based on the success of this relationship, additional projects are in the works in Africa and possible further development of the courses for training consultants in South America, Africa and Asia.

The takeaway from this IMC success story is not that IMC membership is just a networking opportunity to meet other professionals. It is that we get to know and trust each other by seeing each other's skills and character in repeated contact. I will trust you and want you on my team if I get to know your technical skills but also repeatedly see you eager to promote excellence and ethics in management consulting through your service to the profession.

Bottom Line Benefits for IMC Members
Curious about
membership renewal or membership benefits? Get all the details via video.

In addition, IMC USA will continue these popular services in 2014:

  • C2M Live! - Become an active part of our virtual community by attending monthly online events on hot topics that help advance your practice. Delivered by experienced members, these webinars are packed with good tips and practical information.
  • C2M Connections - Our monthly newsletter full of valuable information and practical advice to make you more effective.
  • All Member Services - A complete list of member benefits can be found at

IMCUSA National Committees
Over the last several months, several members have stepped into leadership positions in IMCUSA national committees, and members are being actively sought to join the national Marketing, Membership, Academy and Academic Affairs Committees.  If you would like to be considered for a national board position starting in May 2014, or know someone who would be interested in serving either at a committee level or on the national board, please contact the chair of IMCUSA's Nominating Committee, David Norman,


Chapter News and Views

IMC NCR was recognized in four instances at the 2013 Grow! conference, IMC USA's big annual event:

  1. The IMC USA Chapter Recognition Award for 2013 was presented to the board, volunteers, and members of the National Capital Region Chapter.
  2. NCR member Grace Klinefelter, Chair of the

Chapter Presidents' Council Chair Geoff Guilfoy (right) congratulates Ray Suarez on receiving IMC's Chapter Presidents' Council Leadership Award.

  1. Business Organizational Leadership Program, Argosy University, received the IMC USAFoundation Award.
  2. NCR member John Strawhorn, CMC, was recipient of the prize earned by NCR for sending the largest chapter contingent to the Grow! Conference
  3. NCR President Ray Suarez, CMC, received the IMC USA Chapter President's Council Award for leadership and service as NCR Chapter President.


Member Profile:
Meet Karen Maples

Washington Consultants Quarterly recently caught up with IMC NCR member Karen Maples of Myutiq, LLC.

Washington Consultants Quarterly: Tell us about your firm? What's your "elevator speech?"
Karen Maples: Myutiq, LLC is an innovation strategy consulting firm and research think tank. We help clients build innovation capacity to anticipate - and capitalize on - change. At Myutiq, we work with our clients to help them discover, filter and implement bold initiatives that spark differentiation and growth. We do it through customized consulting, workshops, leadership roundtables, and our online innovation leadership community of practice.

WCQ: How do you position your firm's distinctive competencies, competitive differentiators, and unique advantages from your clients' point of view?
KM: Myutiq's process is grounded in 15+ years of work that has allowed us to crystallize market tested tools and diagnostics into proprietary methodologies, including The Pursuit of Uniqueness SM and DIVERGE KM. In testimonials, our clients tell us that their work with us resulted in a completely fresh way of thinking about their business.

WCQ:Who, what and where are your ideal "sweet spots" in terms of customers and projects?
KM: Our workshops are typically targeted to small and medium enterprises, and we truly enjoy the interaction and learning that comes from this work. Most recently, we've been asked to lead a public policy initiative that will launch in 2014. It will allow us to focus more of our time on the research think tank part of the company and create an entirely new "sweet spot" for the business.

WCQ: How are you looking to contribute to or support other IMC member businesses, and how can IMC members assist, support or collaborate with you?
KM: I've participated in quite a few IMC webinars, and find it rewarding to do the same. I'm looking forward to attending the monthly IMC NCR meetings to have much more opportunity for information sharing. I'm also planning to embark on getting my certification and support from members who have already gone through the process would be of great value.

WCQ: What critical "lessons learned" from your experiences as a management consulting professional, business owner, or entrepreneur would you share with other members?
KM: As business owners we are required to do many things to keep the business going, but there are some things for each of us that we don't do well. At one point I found myself spending 80% of my time on the things that were clearly not my strengths - and was basically spinning my wheels while going through the day.

WCQ: What else about you and your firm do you want members or clients to know?
KM: We plan to restart our
blog on innovation and would welcome hearing from any prospective guest bloggers. And we have a brief video about Myutiq available.





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