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David E. Steele CMC
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At Large, PCMA
Last updated: 1/23/2018
Mr. David E. Steele CMC, Managing Principal, The Steele Group, LLC
Certified Member -- Chapter: At Large
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Professional Information
The Steele Group, LLC
Managing Principal
P.O. Box 30996
46230-0996  United States
 [ Map ]
317 824-1414 (Phone)
317 824-0404 (Fax)
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  Institutional/Nonprofit, International, Private/Commercial, Public/Government
  Business Services
  22: Utilities, 51: Information, 52: Finance and Insurance, 55: Management of Companies and Enterprises, 61: Educational Services, 62: Health Care and Social Assistance
  Executive Coaching, Facilitation, Leadership Development, Marketing, Organizational Design/Devt, Process Improvement, Quality Management, Sales/Business Development, Small/Family Business, Strategy/Planning
Personal Information
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BS from Indiana University, Kelley School of Business (Indianapolis). Award winning faculty member at this institution for 20 consecutive years; beginning in the fall of 1998.

Past Member of the Board of Examiners for Malcolm Baldrige National Quality Award (2009, 2010, 2011, 2012, 2013).

Candidate for certification (CSSBB) - Six Sigma Black Belt w/ Lean Tools - Underwriters Laboratories Inc. (UL University), 2011

Bloomberg Essentials Certified (BESS) - January 2014
Social/Volunteer Organizations
Indianapolis Museum of Art - Member

The Columbia Club, Indianapolis - Member

The Economic Club of Indiana - Sustaining Member

The Friends of T.C. Steele State Historic Site, Inc. - President of the Board

Herron High School (Charter High School) - Board Member
More Information
David E. Steele, CMC
Executive Profile

David Steele’s work with CRM strategy and process improvement has received national recognition in the energy industry. Steele's unique contribution to the industry includes the ability to be unusually creative in the analysis of both qualitative and quantitative data. His specific area of expertise is the implementation of macro change initiatives for improvement in customer satisfaction, customer relationship management, customer engagement, sales and marketing, and financial performance.

Steele's professional experience includes leadership positions ranging from front line supervision to officer level responsibility. His hands-on, solutions-driven approach lends itself to helping business teams achieve success, forge new and improved relationships with internal and external business partners, and engaging the entire customer relationship business unit into successful process improvement initiatives. His work has been instrumental in addressing previously failed efforts to create team collaboration, technological innovation strategies, and customer service initiatives which have led to negative customer satisfaction and financial performance.

Steele's involvement with customer facing, customer operations and sales and marketing began as a customer service rep at a public utility while in college. Upon graduation he became a full time training instructor for call center operations; progressing to manager, department head and ultimately the senior officer responsible for all of customer facing, sales and marketing for a Midwestern regulated public utility.

More recently, he was the head of North America for UK based Vertex Business Solutions Ltd, an international business process outsourcing company providing services on three continents. Steele’s North American responsibility included a team of over 1200 employees, in the US and Canada with a matrix relationship to India and the United Kingdom.

In entrepreneurial roles, his success has included start-up ventures and turnaround efforts. He successfully led an accelerated growth and operational excellence strategy for IEI Financial Services resulting in becoming the 29th J.D. Power and Associates Certified Customer Interaction Center in the US. This led to a successful liquidity event by an international company and consortium of blue chip investors.

In 2009, Steele was selected from a nationally competitive process to the Board of Examiners for the Malcolm Baldrige National Quality Award. He was reappointed by the National Institute of Standards and Technology (NIST), US Department of Commerce, to the Board of Examiners for the 2010 Malcolm Baldrige National Quality Award. More recently, Steele has been reappointed for the fourth and fifth consecutive year by NIST for the 2012 and 2013 Board of Examiners.

In 2013, Steele completed residency training on the principles and evaluation criteria for The Shingo Prize. This commitment to lifelong learning and staying current with principles of operational excellence enables Steele to provide exceptional value to clients who are dedicated to broad/deep continuous improvement efforts. The Shingo Prize training is conducted in North America at Underwriters Laboratories Inc. (UL University).

Steele has also been an award winning faculty member at Indiana University’s Kelley School of Business where he has lectured for over 18 consecutive years. He was selected by the Dean to be the keynote commencement speaker in 2011, and was awarded for the fourth time, the Schuyler F. Otteson undergraduate teaching excellence award for 2015.

Post college training, Steele’s professional development curricula includes residency at New York Stock Exchange, New York Mercantile Exchange, Columbia University, Federal Reserve Bank of New York, Center for Creative Leadership, Sales Performance International, National Institute of Standards and Technology/US Department of Commerce, Underwriters Laboratories Inc. (UL University), Bloomberg LP.

Steele currently serves on the Board of Directors for Herron High School, and is President of the Board of Directors for The Friends of T.C. Steele State Historic Site, Inc. located in Brown County, Indiana.

Steele is a decorated veteran of the US Army intelligence corps; serving in field assignments overseas and strategic assignments in Washington, D.C.

The Department of Veterans Affairs, Washington, D.C. has awarded The Steele Group, LLC veteran-owned Small Business status. As part of the broader process for becoming a verified Veteran-owned small business (VOSB), the Steele Group has also been added to the Veteran business database at and is eligible to participate in Veterans First Contacting Program opportunities with the Veterans Administration.
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