IMC USA Launches New Brand and Website in 2019
Thursday, January 10, 2019
Fort Lauderdale, Florida. — January 10, 2019 — The Institute of Management Consultants USA (IMC USA) has launched a new brand and redesigned its website to better serve members.
“The IMC USA re-brand is a much-needed update to better reflect the value our association offers consultants,” states IMC USA VP of Marketing Jennifer Beever CMC®. “IMC USA is a dynamic community where professional consultants connect and collaborate with their peers, and learn new skills to add more value for clients.”
The new brand reflects IMC USA’s diverse and dynamic membership, as well as the supportive environment it provides for the many information-sharing and learning opportunities IMC USA offers at its annual conference, local chapter meetings across the nation and virtual webinars and courses.
IMC USA’s re-brand was designed by Branding Expert Jackie Goldstein of Jackie Goldstein Creative. The Re-Brand is one of six strategic initiatives created under IMC USA’s Reason for Being project initiated under the guidance of Customer Experience Expert and member Mike Wittenstein CMC. Teams of IMC USA volunteers were involved in the Re-Brand and Website Update projects. Jennifer Beever served on both teams. The Re-Brand Sprint Team included Michael Egan CMC and Tom Robinson CMC. The Website Update Team included Parag Ambardekar CMC, Daniel Brewer CMC, Angela Dingle CMC, Jim Fuhs, Jennifer Leake CMC, and Dennis Schumaker CMC.
Founded in 1968, IMC USA exists to promote excellence and ethics in management consulting. It does so by providing online and in-person professional learning and a community platform where consultants can connect with each other and build their practices in order to deliver transformative value for their clients. IMC USA's certification for individual management consultants (Certified Management Consultant - CMC®) in the United States conforms to the international standards of the International Council of Management Consulting Institutes (www.icmci.org), of which it is a founding member. For more information about IMC USA, visit the IMC USA web site at www.imcusa.org or contact IMC USA's Association Executive, Noelle Campany, by email or by calling 800-793-4992.