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Video for Greater Marketing Exposure

Friday, November 1, 2019   (0 Comments)
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One of my recent chair comments in the Connector is that IMC USA is one of the best kept secrets. At the national conference in Dallas, David Wuensch (Dallas/Fort Worth Chapter) spoke to me about IMC USA needing more visibility. That has long been my sentiment.

One way to gain more visibility is by using video with the appropriate messaging. Linda Howard (National Capital Region Chapter), the former chair of the Nominating Committee, edits this Connector newsletter. She suggested we send out this video (see below) with this issue of the Connector. My understanding is that our International Council of Management Consulting Institutes (ICMCI) colleagues will be using this video internationally.

In delving into the use of video it has been surprising to learn how easy it is to shoot and edit it. It can all be done with smart phones. Please send your thoughts to on how we can use video generally to increase IMC USA’s visibility.

Click the following link to watch the video: