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IMC DFW Practice Development Workshop #12 - The IMC Code of Ethics I
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IMC Dallas/Fort Worth

Practice Development Workshop


Last presented:
December 2, 2009

Next scheduled:
December 7, 2011

The IMC Code of Ethics I

Workshop Focus
Learn from experts, stay current, exchange ideas, and share your expertise.

Ethical issues can become the fastest way to lose a client - or your best opportunity to win them for life! The IMC's Code of Ethics (COE) is designed to enhance the day-to-day success of your consulting practice. Consistently demonstrating high standards promotes your consulting business and is a critical requirement for attaining Certified Management Consultant recognition.
This month’s workshop discusses critical ethical challenges and reveals how a better understanding of the COE can help you expand your practice:

  • Identify ethical issues before they overwhelm you
  • Participate in ethical dilemma case studies
  • Apply the COE to address real-world ethical dilemmas
  • Leverage the COE to build client loyalty

Workshop Facilitator - Chuck Canfield PhD, CMC

Chuck Canfield, PhD, CMC is a past president of the DFW chapter and current IMCDFW board member. He is the Managing Partner of The Strategic Processes Group, Inc. (SPG) that has been serving organizations for over 25 years. The firm now specializes in helping small business owners sleep better at night by resolving issues that inhibit growth and cash flow.

Networking: 7:15 - 7:30 am
Program: 7:30 - 9:00 am
Cost per session: $25 for members, $35 for non-members 
$10 discount for registration 2 or more business days in advance
(includes continental breakfast; please bring cash or check)

Session 12 of 24
Successful Consulting
Why clients engage; aligning to market needs
Laying The Foundation Defining your services
Legal Issues of Consulting Sole Proprietorship, Partnership, LLC, Corp.
Expanding Your Consultancy Partners; Subcontractors; Virtual Partners; Joint Ventures
Creating Value for Clients Value; fair pricing; 'selling' your pricing
Marketing Your Consultancy I Client & market segmentation; identifying prospects
Marketing Your Consultancy II Brand building and consistent marketing strategy
Marketing Your Consultancy III Collateral, newsletter, web presence; budgets
Marketing Your Consultancy IV Networking and referrals; professional memberships
Marketing Through The Web Websites & search engines; blogging
Attention Grabbing Communications Speaking; press releases; media coverage
The IMC Code of Ethics I Integrity; confidentiality; conflicts of interest; etc.
Consulting Contracts & Proposals Roles; winning proposals; legal aspects
Selling Consulting Services I Economic buyers; selling process; cold calls
Selling Consulting Services II Closing the deal; dealing with problem clients
Selling Consulting Services III Selling to large corporations & senior buyers
Managing Clients' Expectations Initial rapport; expectations; resolving scope conflicts
Managing Your Resources Effectively using your time, finances and energy
Improving Your Strategic Agility How to seize an opportunity to interest a buyer
Writing & Publishing for Success Writing case studies & articles; book publishing
Effective Client Analysis Profiling; client management; referral requests
Asset Based Consulting Practice Building assets; productizing; valuing for resale
How to Become A CMC Process; certification requirements
The IMC Code of Ethics II Integrity; confidentiality; conflicts of interest


We invite you to join us if you are new to the consulting business, wanting to learn how to effectively ramp up your practice, an established consultant, looking to stay current with state-of-the-art methods and to exchange ideas about new practices, or an experienced practitioner, willing to share your expertise on how to maximize your consulting success.

The Practice Development Workshop series is designed to cover all aspects of managing a successful consulting practice. You can attend only some of the workshops or join us for the whole series

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