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Recorded on March 17, 2020
Thoughtleading: the Art of Separating Yourself from the Competitive Pack
with Ken Lizotte CMC
How can we consultants transform ourselves into “thought leaders” and take our practices to the next level? How can we make prospects come to us and keep our clients coming back for more? Best of all, how can we raise our fees and revenue and literally eliminate our competition?
This session will show you how by implementing a “thoughtleading business development strategy.” Topics include:
· You may be a thought leader already!
· How to publish articles in major publications
· Publishing your first book!
· Why you should market via email vs. social media
· Generating ‘fresh thinking” and thoughtleading ideas
· Behaviors that attract the media and keep you on their radar
· Leveraging your thought leadership to close sales
Although you and your practice may perform stellar work for your clients, does your target market know this? Thoughtleading can elevate you from “best-kept secret” and leave your competition in the dust. This session will convey immediately actionable steps that you can begin right after it ends!
BIO: Chief Imaginative Officer (CIO) and founder of emerson consulting group inc., Ken Lizotte CMC has transformed over 400 management consultants, professional services firms and other business experts into published “thought leaders” since 1996 by helping them get books and articles published, obtain speaking engagements and be viewed as a go-to expert by the media. He is author of "The Expert's Edge: Become the Go-To Authority People Turn To Every Time” (McGraw-Hill), "The Speaker's Edge" (Maven House Press) and other books.
A past president of IMC New England and former member of the IMC national Board, Ken currently oversees IMC’s monthly Chat Room as well as plans for this year’s Consult-Con, to be held in the Greater Boston area in late October.
A regular speaker at events sponsored by IMC, the National Speakers Association. Harvard University and the Concord Festival of Authors, he’s been interviewed by the New York Times, Fortune, Newsweek, Investors’ Business Daily, NPR, CBS-TV and many others. Co-founder of the National Writers Union, he is also Chair of the CEO Club of Greater Boston and President of the Board of Trustees of Thoreau Farm, the birthplace of Henry David Thoreau.