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True Leaders (by Bette Price CMC)

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In years past, a business could measure its success by its bottom line. Today, a ""profitable"" company is one that balances human values along with economic ones. Managers who lead with an awareness of this union between people and profits are true leaders.

Price and Ritcheske's book, True Leaders, provides managers of companies big and small with a blueprint for success through positive leadership. More than just theory, True Leaders describes what successful people actually ""do"" to reach new levels of leadership. Drawing on interviews with more than 25 CEO's and presidents, the authors outline ten leadership characteristics that anyone can adopt to build up their company's people and profits.

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