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C2M Live! 2020-08: The Villain is Your Best Friend: Storytelling on Zoom

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August 2020


C2M Live! Consulting to Management

IMC Members - Free
Non-Members $19

Downloadable document contains recording links. 

Recorded on August 18, 2020


Whether branding your company, your product, your service or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. Our presenter Greg Stone, author of two books on marketing, will show us how.

The Villain is Your Best Friend: Storytelling on Zoom

Presented by Greg Stone


Great villains make great stories, in the movies and in business. To capture attention, focus on the “villains” — whatever causes pain or frustration for your customers. Media consultant Greg Stone will show how to deliver compelling, dramatic messages. Plus, he will teach you how to use Zoom like a pro.

President of Stone Communications, Greg Stone has published two books:Branding with Powerful Stories: The Villains,Victims and Heroes ModelandArtful Business: 50 Lessons from Creative Geniuses.

At Stone Communications he has provided media and presentation skills consulting for clients such as Fidelity, IBM, 3M, governors, mayors and four spokespeople facing interviews on “60 Minutes.” He frequently guest lectures at Harvard Business School and is very active on the speaker’s circuit.

A three-time Emmy nominee, Greg began his career as a journalist. He worked as a writer at Time Inc. in New York, and as a TV reporter in Minneapolis, Boston, and on PBS.

Greg earned an AB with honors from Harvard University and two master’s degrees from Columbia University in journalism and business.

Bonus! Special guest Steve Markman, Markman Speaker Management LLC

Attaining Speaking Engagements: Action Steps to Boost Visibility, Generate Business Leads and Create Thought Leadership

Even during this pandemic,as most events shift to being virtual, public speaking remains one sure way to generate new business.In this segment Steve will outline key steps for ensuring you meet your speaking objectives including:

  • Creating a successful speaker program strategy to increase awareness of your personal or company brand
  • Researching and identifying the “right” speaking opportunities aimed at your target audiences
  • How and when to submit speaker proposals to event organizers
  • Creating high-impact, compelling speaker proposals that win you MORE speaking engagements


With over 30 years of experience in the speaker and conference business,Steve Markmanis Founder/President of Markman Speaker Management LLC, a multi-service speaker agency founded in 1994. Steve conducts customized one-on-one training and coaching sessions for independent consultants called “How to Create an Action Plan to Land Speaking Engagements and Grow Your Consulting Business.” Similarly, he conducts trainings for company marketing and PR/communications staff to develop or improve the firm’s speaker placement process, designed to boost visibility and generate business leads for their organizations.Steve has helped hundreds of consulting principals, entrepreneurs, authors and people from all walks of life attain more speaking engagements.