The IMC USA Consultant Directory is live on the IMC USA website, creating a new opportunity for members to showcase their expertise and connect with prospective clients, referral partners, and fellow consultants. While updating your profile may feel like an administrative task, it is worth remembering that your directory listing may become someone’s first impression of you and your practice.

Three Questions Every Consultant Directory Profile Should Answer

When a visitor finds your profile, they should be able to answer three questions in less than a minute:

Who do you help? What problems do you solve? Why should someone contact you?

Who Do You Help?

Many consultant profiles focus on the consultant. The best profiles focus on the client.

Describe the industries, organizations, and leaders you serve. Be specific. The clearer you are about your ideal clients, the easier it becomes for prospective clients and fellow IMC members to recognize opportunities to engage you or refer business your way.

What Problems Do You Solve?

Clients are looking for solutions, not biographies.

Clearly identify your consulting specialties, areas of expertise, certifications, and industry experience. More importantly, explain the challenges you help clients overcome and the outcomes you help them achieve. A visitor should quickly understand where you create value and when they should think of you.

Why Should Someone Contact You?

Help visitors understand what makes you uniquely qualified to assist them.

Highlight relevant accomplishments, certifications, publications, speaking experience, and professional affiliations. Make it easy for people to learn more about you by ensuring your website, LinkedIn profile, email address, and phone number are current and accurate.

The IMC USA Consultant Directory Profile Checklist

Act now – it takes just a few minutes to review and update your profile. Please note that you must opt-in to make your profile public. Login to your account and follow the instructions in the Member Directory Guide.

• Upload a current professional photo
• Update your introductory paragraph to clearly describe who you help and how you help them
• Review your consulting specialties and areas of expertise
• Add or update certifications, credentials, and professional designations
• Include relevant industry experience and accomplishments
• Add speaking experience, publications, patents, or thought leadership activities
• Verify your website and LinkedIn profile links
• Confirm your email address and preferred contact information
• Review your profile from a prospective client’s perspective
• Ask yourself: Can a visitor answer the following three questions in less than a minute?
• Who do I help?
• What problems do I solve?
• Why should someone contact me?

Act Now – It Takes Just a  Few Minutes to Update Your Consultant Profile

The IMC USA Member Directory is designed to help clients, referral partners, and fellow consultants find the expertise they need. Taking a few minutes to strengthen your profile increases the value of the directory for everyone and helps showcase the depth and diversity of expertise across our membership.

About the Author, Dan Pinkham, Jr. , CMC ®, MBA

Dan Pinkham is a process and performance improvement consultant and a Director on the Board of IMC USA. He advises middle-market and private-equity-backed companies on performance improvement, process design, asset care, and organizational effectiveness. His work includes plant consolidations, operational assessments, transaction support, process mapping, and leadership coaching. He is Certified Management Consultant® (CMC®), a process and performance improvement expert and a Certified Six Sigma Black Belt. Dan holds an MBA from Marshall University and a BS in Chemical Engineering from the University of Maine. To connect with Dan, email him at [email protected] and/or connect on LinkedIn.